Senior Analytics & Personalization Consultant

Job Description:

Location: India

Key Requirements

• Bachelor’s degree in Computer Science, Information Systems or Statistics

• 4-6 or more years of experience working with Web Analytics, Mobile Measurement Platforms, Tag Management Platforms, Visualization Platforms, Google BigQuery

• Hands-on experience managing large digital marketing data sets to deriving insights

• Hands on experience on CRO tools such as VWO, Dynamic Yield

• Limited Working experience with scripting languages like R, Python, etc

• Must have a clear understanding of Google Marketing Platform, and how to leverage the Google stack to the greatest advantage of clients

• Strong analytical, visual thinking and communication with the ability to identify business questions, pain points and opportunities, analyse quantitative and qualitative data and develop actionable recommendations

• Ability to clearly communicate processes, strategies and requirements to internal and external stakeholders

• Able to manage projects and delegate work seamlessly amongst the team members, to ensure that all deliverables are as per the standards within the given timelines

Roles & Responsibilities

• Lead and own the analysis of highly complex data sources, identifying trends and patterns in data and make recommendations based on analysis results

• Ability to recommend the right tests on CRO platforms leveraging the insights from the analytics platforms

• Perform root cause analysis on complex data anomalies and working closely data stewards to define best practice

• Analyze data and generate insights in form of revenue/growth prediction, trends and anomalies, customer segmentation, pathing analysis and more

• Facilitate review sessions with management, business users and other team members

• Work closely with the project management teams to drive delivery and engagement

• Drive performance of analytics and tagging capabilities to impact overall business results

• Provide support and mentorship to the team members, ensuring they are progressively able to take on more complex tasks and upskill others

• Find opportunities to cross-sell other services, including data analysis, attribution analysis, ad-tech, CRM integration, marketing automation, etc

What will make you stand out?

• Your ability to simplify data and tell a story

• Knowledge of Digital Marketing and/or Marketing Analytics

• Knowledge of Google Analytics 360 and CRO platforms and BigQuery

• Experience working with Google Marketing Platform & CRO paltforms

• Experience working with Visualization tools: Tableau, Looker, Data Studio etc

• Experience with the CRO tools such as VWO, Dynamic Yield etc. 

Functional competency required-

• SQL, R and Python (recommended)

• Google/Adobe Analytics, CRO/Personalization Platforms Tag Management, Mobile Measurement Platforms, Google BigQuery (recommended)

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