Senior Analyst -SEO

Job Title: Senior Analyst - SEO

Location:[Remote / Hyderabad / Flexible]

Company:Macaw Digital

About Macaw Digital

Macaw Digital is a performance-driven marketing agency focused on delivering measurable growth for B2B, industrial, and portfolio companies. We combine strategy, data, and execution to build scalable marketing engines across SEO, content, and digital channels.

Role Overview

We are looking for aSenior SEO Analystwho can go beyond basic optimization and take ownership of SEO performance across multiple client accounts. This role requires a mix oftechnical SEO, content strategy, data-driven decision-making, and dashboard reporting, along with the ability to work closely with internal teams and clients.

Key Responsibilities

SEO Strategy & Execution

• Develop and execute end-to-end SEO strategies aligned with business goals
• Perform keyword research focused on high-intent and revenue-driven opportunities
• Plan and optimize content for organic growth across TOFU, MOFU, and BOFU stages

Technical SEO

• Conduct technical audits and implement fixes (site structure, crawlability, indexing)
• Optimize website performance, Core Web Vitals, and page speed
• Work with developers to resolve technical SEO issues

On-Page & Content Optimization

• Optimize landing pages, blogs, and website content for search intent
• Create content briefs and guide writers for SEO-driven content
• Ensure internal linking and site architecture best practices

Analytics, Reporting & Dashboards

• Track and analyze SEO performance using tools like Google Analytics, GSC, SEMrush
• Build and maintaininteractive dashboards using Looker Studio or Power BI
• Translate data into actionable insights for clients and internal teams
• Identify growth opportunities and continuously optimize performance

Client & Cross-Team Collaboration

• Work closely with content, design, and development teams
• Present insights and performance updates to clients or internal stakeholders
• Align SEO with broader marketing initiatives like paid campaigns and email marketing

Required Skills & Experience

• 36 years of experience in SEO (agency experience preferred)
• Strong understanding of technical SEO and on-page optimization
• Hands-on experience with tools like SEMrush, Ahrefs, Screaming Frog, Google Search Console
• Experience inbuilding dashboards using Looker Studio or Power BI
• Ability to translate data into actionable insights
• Strong communication and stakeholder management skills

Good to Have

• Experience in B2B or industrial SEO
• Understanding of conversion rate optimization (CRO)
• Familiarity with HubSpot or marketing automation platforms

What Success Looks Like

• Consistent growth in organic traffic and qualified leads
• Improved keyword rankings for high-intent search terms
• Clear, insight-driven dashboards and reports that influence business decisions

Why Join Macaw Digital

• Work on high-impact global clients
• Opportunity to build scalable SEO systems, not just execute tasks
• Fast-paced environment with strong ownership and growth