Search Engine Optimization Specialist

Off-Page Sr. SEO Specialist/Lead (Link Building & Authority)

Experience: 45+ years

Type: Full-time

Background: Agency experience required

Job Summary

We're looking for an Off-Page SEO Specialist who lives and breathes link building and off-site authority. You'll own the entire off-page function from strategy to execution driving domain authority, referral traffic, and organic rankings across client/brand portfolios. This is a strictly off-page focused role; on-page and technical SEO knowledge is a strong plus, but not the core mandate.

Key Responsibilities

• Design and execute end-to-end off-page SEO strategies aligned with ranking and traffic goals.
• Build high-quality, relevant backlinks through guest posting, digital PR, HARO, broken link building, resource-page outreach, and niche edits.
• Manage and scale outreach campaigns prospecting, email outreach, relationship building, and negotiation with publishers and link partners.
• Conduct backlink audits, identify and disavow toxic links, and monitor link velocity and anchor-text health.
• Run competitor backlink gap analysis to uncover new link opportunities.
• Track, measure, and report on off-page KPIs (DA/DR, referring domains, link quality, referral traffic).
• Stay current with Google algorithm updates and adapt link-building practices to remain white-hat and penalty-safe.

Required Skills & Experience

• 45+ years of hands-on off-page SEO / link-building experience.
• Proven agency background managing multiple clients/campaigns simultaneously.
• Deep expertise in off-page strategy: digital PR, guest posting, outreach, link prospecting, and anchor-text optimization.
• Proficiency with tools like Ahrefs, SEMrush, Moz, Majestic, BuzzStream/Pitchbox, and Google Search Console.
• Strong outreach, communication, and negotiation skills.
• Solid grasp of white-hat practices and Google's link-related guidelines.

Good to Have (Plus Points)

• Working knowledge of on-page SEO (content optimization, meta, internal linking).
• Familiarity with technical SEO (site audits, crawlability, page speed, schema).
• Experience with content-led link acquisition and data-driven PR campaigns.

KPIs

• Quality referring domains acquired per month
• DA/DR growth
• Referral and organic traffic from link efforts
• Healthy, penalty-free backlink profile