Search Engine Optimization Specialist

About the Role

We are looking for a results-driven SEO Specialist with experience in AI, SaaS, and B2B marketing to drive organic growth, improve search visibility, and generate qualified leads. The ideal candidate will have strong expertise in on-page, off-page, technical SEO, and AI-powered SEO strategies, along with a proven track record of optimizing websites for B2B audiences.

Key Responsibilities

• Develop and execute comprehensive on-page, off-page, and technical SEO strategies to improve organic search visibility and rankings.
• Build and implement AI SEO strategies, including optimization for AI search experiences, generative search, and emerging search technologies.
• Conduct keyword research focused on B2B buyer intent, lead generation, and conversion opportunities.
• Optimize website content, landing pages, metadata, internal linking structures, and site architecture.
• Perform regular SEO audits and recommend improvements to enhance website performance and search engine visibility.
• Monitor website rankings, traffic, and key SEO metrics using tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and related platforms.
• Build and manage high-quality backlink acquisition strategies to improve domain authority.
• Collaborate with content, product, and marketing teams to create SEO-driven content that supports demand generation and lead acquisition.
• Analyze competitor websites and SEO strategies to identify growth opportunities.
• Track, measure, and report on SEO performance, campaign effectiveness, organic lead generation, and ROI.
• Stay updated with the latest search engine algorithms, AI search trends, and industry best practices.

Required Skills & Qualifications

• 2+ years of proven experience in SEO.
• Experience working with B2B companies, preferably in SaaS, Technology, AI, or Digital Marketing domains.
• Strong understanding of on-page, off-page, and technical SEO.
• Knowledge of AI SEO, Search Generative Experience (SGE), AI-driven content optimization, and emerging search trends.
• Hands-on experience with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and similar platforms.
• Strong understanding of indexing, crawling, ranking factors, website architecture, and search engine algorithms.
• Experience conducting keyword research, competitor analysis, and SEO performance reporting.
• Basic understanding of HTML, CSS, and CMS platforms such as WordPress.
• Strong analytical, problem-solving, and communication skills.

Preferred Qualifications

• Experience optimizing websites for B2B lead generation and demand generation funnels.
• Familiarity with content marketing, conversion rate optimization (CRO), and marketing automation tools.
• Knowledge of Schema Markup, Core Web Vitals, and advanced technical SEO practices.
• Experience working with AI, SaaS, MarTech, AdTech, or enterprise technology brands.

Why Join Us?

• Opportunity to work on cutting-edge AI and B2B growth initiatives.
• High-impact role with direct influence on lead generation and business growth.
• Collaborative, fast-paced environment with strong learning opportunities.
• Exposure to advanced SEO tools, AI-driven marketing strategies, and modern growth frameworks.

Experience: 2+ Years

Employment Type: Full-Time

Location: On-site Mumbai