Search Engine Optimization Specialist

Were looking for an SEO Specialist to drive organic growth for Foxtales D2C website. You will be responsible for improving search visibility, increasing organic traffic, and contributing to revenue through high-intent user acquisition.

1. Organic Growth & Strategy

• Own and execute the SEO roadmap aligned with business and revenue goals
• Identify high-impact keyword opportunities across product, category, and content pages
• Drive organic traffic growth with a focus on high-conversion keywords

2. On-Page SEO

• Optimize product, category, and landing pages for rankings and conversions
• Improve meta tags, internal linking, URL structures, and content relevance
• Work closely with content and product teams to implement SEO best practices

3. Content & Keyword Strategy

• Conduct keyword research to identify content gaps and opportunities
• Collaborate with content teams to create SEO-driven blogs, guides, and landing pages
• Optimize existing content to improve rankings and traffic

4. Technical SEO

• Monitor and improve website health (crawlability, indexing, site speed, mobile optimization)
• Work with tech teams to resolve technical SEO issues
• Ensure proper implementation of schema, sitemaps, and structured data

5. Performance Tracking & Reporting

• Track rankings, traffic, and conversions using tools like Google Analytics and Search Console
• Analyze performance and identify growth opportunities
• Build regular reports and dashboards for key SEO metrics

• 1.53 years of hands-on SEO experience (preferably in D2C or e-commerce)
• Strong understanding of on-page, off-page, and technical SEO fundamentals
• Experience with tools like Google Analytics, Search Console, Ahrefs, SEMrush, etc.

Apply at shreya.mallick@foxtale.in