Search Engine Optimization Specialist

We're Hiring | Technical GEO Specialist

Pune, Maharashtra

58 Years Experience

Notice Period: Max 30 Days

6 Days Work From Office | Full-Time, Permanent

About the Client

One of India's largest and most trusted financial services conglomerates with 80M+ customers across lending, insurance, wealth management, and digital payments. They operate one of the largest financial services websites in India in a highly competitive organic search environment. As AI-powered search reshapes how consumers discover financial products, the organisation is investing heavily in next-generation search capabilities.

About the Role

A senior individual contributor role at the cutting edge of where Technical SEO meets Generative AI. The person in this role will own the technical SEO foundation of a large-scale digital platform while simultaneously building and executing GEO, AEO, and SGE strategies leveraging AI and LLM tools to scale operations and future-proof the brand's discoverability in an AI-driven search landscape.

This is not a traditional SEO role. Candidates must bring proven experience across all three Technical SEO, GEO/AEO/SGE, and practical AI/LLM application in SEO workflows.

Key Responsibilities

Technical SEO

• Own end-to-end technical SEO for a large-scale website ecosystem
• Conduct deep technical audits crawl budget management, log file analysis, indexation gaps
• Implement and optimize structured data and schema markup (JSON-LD) across product pages, FAQs, and financial calculators
• Lead Core Web Vitals optimization LCP, CLS, INP in close collaboration with frontend and engineering teams
• Manage hreflang, canonical tags, pagination, and large-scale redirect strategies
• Optimize JavaScript rendering for Googlebot SSR, CSR, and hybrid rendering scenarios

GEO, AEO & SGE

• Design and execute GEO strategies to ensure brand visibility in AI-generated search responses Google SGE, Bing Copilot, ChatGPT, Perplexity
• Build AEO frameworks developing content that directly answers high-intent queries and is structured for featured snippets, People Also Ask, and AI-driven answer boxes
• Optimize entity structures and semantic markup for conversational and generative search interfaces
• Monitor AI-driven SERP features and generative search behavior to identify emerging opportunities and gaps in brand visibility
• Develop frameworks for conversational query optimization long-tail and natural language queries

AI / LLM Integration in SEO Workflows

• Leverage AI tools (ChatGPT, Claude, Gemini, Perplexity) to scale SEO operations content briefs, automated audits, semantic keyword clustering, SERP analysis
• Build and maintain AI-assisted SEO workflows for content scaling, competitive research, entity mapping, and schema generation
• Identify and implement LLM-powered automation across the full SEO lifecycle
• Stay at the forefront of AI-driven search developments and proactively adapt strategy

Automation & Reporting

• Build automation scripts using Python, SQL, or JavaScript for bulk data extraction, log file parsing, GSC reporting, and rank tracking
• Develop and maintain custom SEO dashboards using Google Search Console, GA4, and Looker Studio
• Conduct advanced analysis on organic search performance traffic trends, CTR, query intent shifts, and ranking volatility
• Establish organic KPI frameworks and tracking infrastructure aligned with business growth goals

Semantic & Entity-Based SEO

• Build and manage entity-based SEO strategies knowledge graph optimization, brand entity establishment, topical authority
• Develop semantic content clusters and topic hierarchies aligned with both traditional and AI-driven relevance signals
• Conduct deep keyword and intent research using traditional tools and AI-assisted methods

Must-Have Requirements

• 5+ years of overall SEO experience
• 3+ years in deep Technical SEO managing large-scale platforms and complex search ecosystems
• 1+ year of hands-on GEO / AEO / SGE experience practical, not theoretical
• Proven, hands-on usage of AI/LLM tools in live SEO workflows must be demonstrated with specific examples
• Strong automation capability in Python, SQL, or JavaScript
• Background in a product company, SaaS platform, large digital business, or high-performance SEO agency

Good to Have

• Prior exposure to BFSI digital ecosystem YMYL content requirements and E-E-A-T signals
• Understanding of NLP concepts as applied to SEO and content optimization
• Experience in international or multi-lingual SEO for large-scale domains
• Familiarity with CMS platforms (WordPress, custom CMS) and their SEO implications at scale

Tools & Technologies

• Technical SEO Screaming Frog, Sitebulb, DeepCrawl, Botify
• Analytics & Search GSC, GA4, Looker Studio, SEMrush, Ahrefs
• AI / LLM ChatGPT, Claude, Gemini, Perplexity, Bing Copilot
• Automation Python, SQL, JavaScript, BigQuery, Google Colab
• Schema JSON-LD, Schema.org, Google Rich Results Test

Education

• BE / BTech in Computer Science, IT, Data Science, or AI preferred
• MBA in Marketing / Analytics added advantage
• Equivalent technical background with a strong SEO/GEO portfolio will also be considered