Search Engine Optimization ( SEO) Specialist

Company Description

mysa designs refined, functional essentials that prioritize comfort, confidence, and self-expression. With a focus on thoughtful fits and fabrics that move with you from morning to night, we craft products tailored for real bodies and lifestyles. Our commitment to detail ensures comfort that lasts throughout the day. At mysa, we believe that confidence begins with comfort, offering pieces that eliminate any need for adjustment or second-guessing.

Role Description

This is a full-time on-site role for a Search Engine Optimization (SEO) Specialist located in Noida. The SEO Specialist will oversee and implement effective strategies to enhance online visibility and drive organic traffic. Key responsibilities include conducting keyword research, performing SEO audits, ensuring on-page optimization, analyzing web performance metrics, and developing a strong link-building strategy. The role requires collaboration with content and marketing teams to ensure SEO best practices are followed.

• Expertise in Keyword Research and On-Page SEO techniques
• Proficiency in conducting detailed SEO Audits and identifying areas for optimization
• Experience in Link Building and establishing quality backlinks
• Optimize titles, meta descriptions, headers, image alt tags, and internal linking.
• Strong skills in Web Analytics, with proficiency in tools like Google Analytics, Monitoring Google Search console
• Write and publish blog articles, buying guides, educational content, and category-focused content.
• Optimize collection pages and product pages for search visibility, Building SEO friendly landing pages
• Excellent problem-solving skills and keen attention to detail
• Ability to work collaboratively in a team-oriented, fast-paced environment

Qualifications

• 2-5 Years of Work experience in relevant experience in SEO and digital marketing; experience in the lifestyle or retail industry
• Bachelor's degree in Marketing, Digital Media, or related fields