Search Engine Optimization Manager

Key Responsibilities

1. SEO Strategy & Planning

• Develop and execute comprehensive SEO strategies aligned with business goals
• Identify growth opportunities in travel-related search trends (destinations, itineraries, seasonal travel)
• Conduct competitor analysis within the travel industry

2. Keyword Research & Content Optimization

• Perform keyword research for destinations, travel guides, hotels, and experiences
• Optimize landing pages, blog content, and travel guides for search intent
• Collaborate with content teams to produce high-ranking articles (e.g., Best places to visit in Bali)

3. Technical SEO

• Conduct site audits and resolve technical issues (crawl errors, indexing, page speed)
• Optimize website architecture for better crawling and user experience
• Implement schema markup for travel-related entities (hotels, reviews, FAQs)

4. On-Page & Off-Page SEO

• Optimize meta tags, headings, internal linking, and content structure
• Build high-quality backlinks through partnerships, PR, and outreach
• Manage local SEO for travel destinations and listings

5. Performance Tracking & Reporting

• Monitor KPIs such as organic traffic, keyword rankings, CTR, and conversions
• Use tools like Google Analytics, Google Search Console, and SEMrush
• Provide regular reports and actionable insights

6. Conversion Optimization

• Work with product and UX teams to improve landing page performance
• Optimize booking funnels and reduce drop-offs

Requirements

• 8-12 years of SEO experience (preferably in travel, hospitality, or OTA platforms)
• Strong understanding of on-page, off-page, and technical SEO
• Experience managing large-scale websites or marketplaces
• Familiarity with travel search behavior and seasonal trends
• Proficiency in SEO tools and analytics platforms
• Basic knowledge of HTML, CSS, and CMS platforms

Good to Have

• Experience with international SEO and multilingual sites
• Knowledge of travel platforms like Booking.com or Expedia ecosystems
• Understanding of AI-driven search trends and voice search