Search Engine Optimization Manager

The Assistant Manager / Manager SEO, AI Search & Organic Growth will drive strategic organic growth initiatives across client accounts by combining strong SEO expertise with modern AI-enabled search practices. The role involves developing and executing integrated SEO strategies, leveraging AI tools and automation, mentoring team members, and managing client relationships.

Key Responsibilities

SEO Strategy & Organic Growth

• SEO Strategy & Organic Growth
• Develop and execute SEO strategies aligned with business, traffic, lead generation, and revenue goals.
• Build integrated approaches across SEO, AEO, GEO, and AI-driven search.
• Identify opportunities across informational, commercial, transactional, branded, local, and conversational search intent.
• Create keyword, entity, and topical authority frameworks to improve search visibility.
• Monitor AI Overviews, zero-click searches, conversational search trends, and evolving SERP features.

Technical SEO & Website Performance

• Lead technical SEO audits and prioritize recommendations based on impact and effort.
• Manage crawlability, indexation, site architecture, internal linking, schema, canonicalization, and sitemap health.
• Partner with development teams to resolve technical issues.
• Improve Core Web Vitals, mobile usability, and overall website performance.
• Ensure SEO best practices are incorporated into launches, migrations, redesigns, and CMS workflows

Content Strategy & Optimization

• Collaborate with content and marketing teams to develop search-driven content strategies.
• Create intent-led, answer-focused content for both traditional and AI-generated search experiences.
• Improve content quality through search intent alignment, semantic relevance, entity coverage, and E-E-A-T principles.
• Identify content gaps, cannibalization, refresh opportunities, and consolidation requirements.
• Guide SEO content briefs, templates, FAQs, and conversion-focused recommendations.

AI, Automation & Modern Search Workflows

• Use AI tools and automation to improve research, reporting, content planning, and operational efficiency.
• Develop workflows for keyword clustering, intent analysis, competitor benchmarking, and performance reporting.
• Apply prompt engineering and AI-assisted methodologies responsibly.
• Stay updated on AI search trends, answer engines, GEO, AEO, and entity-based optimization.

Off-Page SEO & Authority Building

• Develop strategies to improve authority, trust, and search visibility.
• Oversee backlink audits, competitor analysis, and quality-first link acquisition.
• Align digital PR, citations, and brand mentions with broader SEO objectives.

Analytics, Reporting & Insight Generation

• Analyze performance using Google Analytics 4, Search Console, SEMrush, Ahrefs, Screaming Frog, and Looker Studio.
• Investigate ranking, traffic, indexing, and conversion changes.
• Build actionable reports focused on business impact.
• Use AI-assisted analysis for trend identification and opportunity discovery.
• Present data-driven recommendations to clients and stakeholders.

Leadership, Collaboration & Client Management

• Mentor SEO analysts and executives through training, feedback, and quality reviews.
• Manage multiple client engagements while maintaining delivery quality.
• Collaborate with content, development, analytics, UX, paid media, and account teams.
• Act as a strategic advisor on SEO and AI-search initiatives.
• Simplify complex technical concepts for non-technical stakeholders.

Candidate Profile

Experience

• 48 years of experience in SEO, organic growth, or search marketing.
• Strong knowledge of technical, on-page, content, and off-page SEO.
• Strong analytical and problem-solving capabilities.
• Excellent communication and stakeholder management skills.
• Strong coaching, collaboration, ownership, and attention to detail.
• Agency, consulting, or multi-client experience preferred.
• Prior team leadership or mentoring experience preferred.
• Hands-on experience using AI tools for SEO research, reporting, and content planning preferred.

Tools & Platforms

Preferred proficiency in one or more of the following:

• Google Analytics 4
• Google Search Console
• SEMrush
• Ahrefs
• Screaming Frog
• Looker Studio
• ChatGPT, Gemini, Perplexity, Claude or similar AI platforms
• Content optimization and workflow automation tools