Search Engine Optimization Executive

Were Hiring: Search Engine Optimization Executive (E-commerce / Shopify)

Location: Civil Lines, Jaipur

Work Mode - On Site

Salary - 15-20k

About Trumpet Media:

Trumpet Media is a results-driven digital marketing & web development agency with a strong presence in Jaipur and Bangalore. We specialize in building high-impact websites and executing 360 digital marketing strategies for fast-growing D2C brands. Weve worked with influential brands like Uber, Swiggy, and leading designer labels, helping them scale visibility, optimize customer journeys, and drive revenue through data-backed creativity and innovation.

Role Overview :

Were looking for a passionate SEO Executive with hands-on experience in Shopify SEO and e-commerce optimization. This role is ideal for someone who understands how search, content, UX, and conversions come together in fashion, jewellery, and lifestyle brands.

Responsibilities

Shopify SEO Mastery

- Understanding Shopify URL structure & limitations (e.g., /collections/, /products/)

- Optimizing product & collection pages for search

- Handling duplicate content issues with tags/filters

- Leveraging metafields for SEO content

- Working with apps like Plug In SEO, SEO Manager, Schema Plus

Ecommerce On-Page SEO

- Product keyword research (high intent, long-tail)

- Optimizing product titles, meta descriptions & alt text

- Building internal linking across categories, blogs, and products

- Creating compelling, SEO-friendly product descriptions

- Managing seasonal content (e.g., drops, new arrivals)

Jewellery/Apparel-Specific SEO

- Targeting luxury vs. fast fashion keywords appropriately

- Understanding searcher psychology in aesthetic-based shopping

- Optimizing for style guides, material keywords (e.g., 18K gold, linen dresses)

- Using rich snippets and schema (e.g., for price, availability, ratings)

Content & Blog Strategy

- Creating cluster content around fashion trends, care guides, and styling tips

- Driving TOFU traffic via blogs (e.g., How to style layered necklaces)

- Keyword mapping blog posts to buyer personas

- Integrating influencer content or UGC into blog strategy

Mobile SEO & UX

- Shopify speed optimization (especially on mobile)

- CRO for mobile-first product and collection pages

- Lazy loading & image compression

- Mobile-first indexing best practices

Technical SEO for Shopify

- Page speed improvement using Shopify-native techniques

- Fixing crawl errors and redirects

- Handling faceted navigation & canonical tags

- Understanding how to work around Shopify's platform restrictions

Backlink Building for D2C Brands

- Fashion & lifestyle PR outreach

- Influencer link-building and brand mentions

- Leveraging press features in high-authority sites (Vogue, GQ, etc.)

Analytics & Performance Tracking

- Google Search Console & GA4 analysis

- Conversion rate SEO tracking (revenue per visitor)

- UTM tracking for campaign-specific performance

- Shopify reports + external dashboards (Looker Studio)

Shopify App Stack & CRO Knowledge

- Working with apps like ReConvert, Judge.me, Klaviyo (for SEO+email synergy)

- Understanding how page builders (like PageFly, Shogun) affect SEO

- A/B testing pages without affecting crawlability

Required Skills & Qualifications:

• 1-2 years experience in performance marketing for e-commerce brands
• Agency experience preferred
• Ability to multi-task
• Strong verbal, written, and organizational skills

What We Offer:

• Competitive salary + performance-based incentives.
• Opportunity to work with a fast-growing agency and make a real impact.
• Flexible work environment with opportunities for career growth.