Search Engine Optimization Executive

Company Background & Overview

Grapes, Indias leading Integrated communications agency nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn customers into evangelists.

Powered with a deep Technical Knowledge combined with extensive experience in Digital marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one, of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do! Agile minds are at our core with a continuous endeavor to invest in talent

Roles and Responsibilities:

Experience on GTM would be preferrable (event, cross domain linking, ecommerce, scroll tracking etc.)

Setting up Google Analytics and Webmasters and analyzing the visitor statistics and research and utilizing the data for planning future SEO strategies

Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Up-to-date with the latest trends and best practices in SEO and SEM

Perform ongoing keyword discovery, expansion and optimization with the team

Responsible for META tag and web content optimization for improved search results

Creation and submission of XML sitemaps, HTML/PHP sitemaps and robots.txt

Making On page changes via FTP or through the use of various plug-ins via Word press, Joomla or Custom CMS of clients

Other desired skills

Sound knowledge of industry best practices.

Deep Understanding of Technology Behind Search Engine, Google Webmaster Guidelines, Search Friendly Websites, Google Penalties & Recovery

Deep Knowledge of ON Page & OFF Page activities

Strong awareness on Google Algorithm Updates

Art & Visual Consciousness

Strong Knowledge of HTML & CMS Panels likes WordPress; knowledge of PHP, Dreamweaver, FileZilla will be added advantage.

Expertise with Excel Reporting (Filters, VLOOKUP, Calculation Formulas, Pivot, Graph, Chart)

Hands on experience on tools like SEMrush is desired.

Well Versed with presentation tools PPT, SlideShare, Scribd etc.

Knowledge of Tech Tools: Firebug, Webmaster, Hootsuite, Yoono, Google Page Speed, GTMetrix, Alexa, Google Keyword Planner

Content Writing, Posting, Sharing

Pro Active in Social Media and Community engagement