Search Engine Optimization Consultant

We are seeking an experienced and result-oriented Senior SEO & AIO/GEO Strategist to lead organic growth initiatives across multiple client accounts. The ideal candidate should have deep expertise in Technical SEO, Content Strategy, AI Search Optimization (AIO), Generative Engine Optimization (GEO), and Organic Lead Generation.

The role requires someone who can build and execute search strategies that improve visibility not only on Google Search but also across AI-powered search experiences such as ChatGPT, Gemini, Perplexity, and other emerging answer engines.

Key Responsibilities

SEO Strategy & Growth

• Develop and execute comprehensive SEO strategies aligned with business and lead-generation objectives.
• Drive organic traffic growth, qualified leads, and conversions across client websites.
• Conduct keyword research, search intent mapping, and competitor analysis.
• Create quarterly SEO roadmaps with measurable KPIs.

AIO (AI Optimization) & GEO (Generative Engine Optimization)

• Develop strategies to improve brand visibility within AI-generated search results.
• Optimize content for AI answer engines and generative search platforms.
• Implement entity-based SEO and semantic search strategies.
• Build topical authority frameworks to increase AI citation opportunities.
• Monitor brand mentions and citations across AI search ecosystems.
• Create structured content formats that enhance discoverability in generative search.

Technical SEO

• Conduct technical SEO audits and recommend implementation fixes.
• Manage website crawlability, indexation, Core Web Vitals, schema markup, site architecture, and internal linking.
• Work closely with development teams to ensure SEO best practices are implemented.
• Monitor and resolve technical SEO issues proactively.

Content Strategy

• Develop content clusters, topic authority plans, and content calendars.
• Collaborate with content writers to create SEO-driven, high-quality content.
• Optimize existing content to improve rankings and user engagement.
• Identify content gaps and opportunities based on competitor analysis.

Analytics & Reporting

• Track performance using GA4, Google Search Console, Looker Studio, SEMrush, Ahrefs, Screaming Frog, and other SEO tools.
• Prepare monthly performance reports highlighting traffic, rankings, leads, and ROI.
• Analyze user behavior and recommend optimization opportunities.
• Monitor algorithm updates and proactively adjust strategies.

Off-Page SEO & Digital Authority Building

• Develop white-hat link-building and digital PR strategies.
• Identify opportunities for authoritative backlinks and brand mentions.
• Support reputation-building initiatives that strengthen organic authority signals.

Team & Client Management

• Lead SEO discussions with clients and internal stakeholders.
• Mentor junior SEO executives and content teams.
• Present strategic recommendations and performance reviews confidently.
• Collaborate with design, content, paid media, and development teams.

Required Skills & Experience

Experience

• 58+ years of hands-on SEO experience.
• Proven track record of growing organic traffic and generating business leads.
• Experience handling multiple client accounts across industries.

Technical Expertise

• Strong understanding of:
• Technical SEO
• On-page SEO
• Off-page SEO
• Local SEO
• International SEO
• Entity SEO
• Semantic Search
• AIO/GEO methodologies

Tools

Hands-on experience with:

• Google Analytics 4 (GA4)
• Google Search Console
• Ahrefs
• SEMrush
• Screaming Frog
• Looker Studio
• Google Tag Manager
• Surfer SEO / Clearscope (preferred)
• AI-assisted SEO tools and platforms

Additional Skills

• Strong analytical and problem-solving abilities.
• Excellent communication and presentation skills.
• Ability to translate data into actionable business insights.
• Understanding of conversion rate optimization (CRO) is a plus.

Key Performance Indicators (KPIs)

• Organic traffic growth
• Qualified lead generation
• Keyword ranking improvements
• AI search visibility and brand mentions
• Growth in topical authority
• Technical SEO health score
• Organic conversion rate
• Backlink quality and authority growth
• Client retention and account performance

Ideal Candidate Background

If your goal is to build a future-ready SEO practice around lead generation + AIO/GEO, I would ask HR to prioritize candidates who have:

58 years agency experience

Managed multiple accounts simultaneously

Hands-on experience with:

• Ahrefs
• SEMrush
• Screaming Frog
• GA4
• GSC
• Looker Studio

Understanding of:

• Entity SEO
• Semantic SEO
• Topic Clusters
• AI Search Optimization (AIO)
• GEO (Generative Engine Optimization)
• Digital PR

Can demonstrate:

• Organic lead growth
• Traffic growth
• Revenue impact