Search Engine Optimization Analyst

SEO Analyst (24 Years) | Organic Growth | AI-First SEO

About Amber

Amber is a global student accommodation marketplace helping 80M+ students find and book housing near top universities. With 1M+ listings across multiple countries, we operate at scale and are heavily driven by programmatic SEO and AI-led growth.

Role Overview

Were looking for an SEO Analyst to join our Organic Growth team. This is a hands-on execution role, focused on delivering high-impact SEO work across technical SEO, programmatic pages, and AI-driven workflows. Youll work directly with the SEO Lead and contribute to improving organic performance across global markets.

Key Responsibilities

SEO Execution

• Execute SEO initiatives across technical, on-page, and content workflows
• Maintain high-quality execution with clear documentation and timelines

Programmatic SEO

• Optimize large-scale page sets (city, university, property pages)
• Improve on-page elements: metadata, headings, internal linking, canonicals
• Identify and fix keyword cannibalization and content gaps

Technical SEO

• Manage crawlability, indexation, redirects, and structured data
• Support audits, Core Web Vitals monitoring, and site health improvements

AI & Search Optimization

• Work on AEO (Answer Engine Optimization) and LLM visibility
• Improve content structure for AI-driven search and retrieval

Reporting & Automation

• Track and report SEO performance (GSC, GA4, etc.)
• Build automation workflows to reduce manual effort

Requirements

• 24 years of hands-on SEO experience (preferably in product/startup environments)
• Strong understanding of technical SEO and on-page optimization
• Experience with tools like GSC, GA4, Ahrefs/SEMrush
• Familiarity with programmatic SEO and large-scale websites
• Hands-on experience using AI tools in SEO workflows
• Strong attention to detail and execution mindset

Good to Have

• Experience with marketplace/listing platforms
• Exposure to international SEO (multi-market, hreflang)
• Basic understanding of schema markup (JSON-LD)
• Familiarity with automation tools (Python / Google Apps Script)

Why Join Amber?

• Work on high-scale SEO (thousands of pages)
• Be part of an AI-first growth team
• High ownership and direct impact on business growth
• Exposure to global markets and advanced SEO practices