Search Engine Manager Developer

Greetings from TCS!!!

**TCS is Hiring for Search Engine Manager Developer**

Desired Experience: 4-10 Years

Job Location: Noida

Job Description:

46 years of hands-on experience in Search Engine Marketing (SEM) managing Google Ads and Bing Ads campaigns Strong proficiency in Google Ads Editor and Bing Ads Editor for bulk uploads, edits, and optimizations Advanced Microsoft Excel skills including: VLOOKUP / XLOOKUP SUM, SUMIF, IFERROR, COUNTIF Pivot Tables, charts, and dashboards Macros (preferred) Experience in campaign structuring across Search, Display, Shopping, and Performance Max campaigns Strong understanding of SEM KPIs: CTR, CPC, CPA, ROAS, Conversion Rate, Quality Score Ability to analyze large datasets and translate insights into optimization actions Experience creating impactful presentations and infographics for performance reviews

Familiarity with tracking and measurement (conversion tracking, pixels, UTM parameters) Excellent communication skills to work with account managers and clients

Key

Responsibilities

• Responsible for activation, launching of campaigns
• Plan day to day production tasks (campaign set up, launch, tracking & optimization)
• Work with Account Manager to deliver daily projects
• Accountable for meeting/exceeding client needs
• Able to independently drive medium to large projects/initiatives from inception through completion
• Able to launch, optimize and analyse campaigns
• Interacts with account manager on a regular basis to provide updates on campaign performance and overall customer health
• Strive to master Adobe AdCloud technology and keep up to date with feature enhancements & updates>