SDR / Sales Hunter

Job Profile: SDR / Sales Hunter (Territory - USA)

Role Summary

The Sales Hunter is the frontline of the demand generation cycle. You will identify and engage high-potential prospects who match our Ideal Customer Profile (ICP), using data-driven strategies to convert cold outreach into sales opportunities. Your goal is to educate potential clients on how our demand-generation solutions can scale their sales pipeline.

Key Responsibilities

• Strategic Multichannel Outreach: Initiate contact via cold calls, personalized emails, LinkedIn, and social selling to generate new business opportunities.
• Lead Qualification & Discovery: Conduct high-level discovery conversations to assess a prospects "pain points," marketing budget, and decision-making readiness.
• Pipeline Development: Build a robust sales pipeline by qualifying leads and scheduling discovery calls for Account Executives (AEs).
• Market & Prospect Research: Perform deep research on target accounts and industries to provide "One-Up" insights that differentiate our services from competitors.
• CRM & Data Management: Maintain meticulous records of all interactions in platforms like Salesforce or HubSpot to optimize lead-nurturing sequences.

Core Skills & Competencies

• Marketing Industry Savvy: A solid understanding of B2B marketing and lead-gen principles, demand-gen frameworks, and the digital marketing landscape.
• Assertive "Hunter" Mindset: High achievement drive, self-confidence, and a "go-getter" attitude that thrives on the thrill of the chase.
• Resilience & Persistence: The ability to handle high rejection rates while maintaining motivation and a professional demeanor.
• Consultative Selling: Skills in active listening and storytelling to weave a narrative around how marketing services solve specific business challenges.
• Digital Proficiency: Expertise in using sales intelligence tools like LinkedIn Sales Navigator, Outreach, and CRM analytics.

Key Performance Indicators (KPIs)

Your success will be measured by outcomes that directly impact revenue growth:

• Meetings Booked/Held: Number of discovery calls successfully scheduled and attended.
• Sales Qualified Leads (SQLs): Volume of leads that pass initial qualification and are accepted by AEs.
• Pipeline Value Sourced: Total dollar value of potential deals added to the sales funnel.
• Activity Volume: Daily metrics for dials, emails sent, and social media "touches".
• Lead-to-Opportunity Conversion Rate: Efficiency in moving initial contacts to the "Opportunity" stage.

Qualifications

• Experience: 13 years in sales or business development in international markets, preferably within MarTech, SaaS, or a marketing agency.
• Track Record: Proven ability to hit or exceed monthly quotas for appointments or qualified leads.
• Soft Skills: Strong written and verbal communication, cultural awareness, and exceptional time management.