Salesforce Consultant

MCAE Senior Developer (Marketing Automation)

Experience: 48 Years

Location: Bangalore (Preferred) | Hyderabad | Pune

Work Model: Hybrid

Role Overview

We are seeking a skilled professional with expertise in Salesforce Marketing Cloud Account Engagement (MCAE / Pardot) to drive marketing automation, campaign execution, and lifecycle journey design. The role involves working with Salesforce Data Cloud for audience activation and delivering data-driven marketing outcomes.

Key Responsibilities

• Design and manage campaigns, Engagement Studio journeys, and automation workflows
• Build lead nurturing and lifecycle marketing programs
• Configure automation rules, dynamic lists, segmentation, and triggers
• Optimize campaign performance, targeting, and engagement strategies
• Collaborate with Data Cloud teams for audience activation (Data360)
• Configure scoring models, grading, and lifecycle automation
• Ensure email deliverability, governance, and campaign standards
• Troubleshoot automation, segmentation, and campaign issues

Key Skills

• MCAE / Pardot, Engagement Studio, automation rules
• Dynamic lists, segmentation, lifecycle marketing
• Salesforce Data Cloud (Data360), audience activation
• Campaign optimization & performance analysis
• Email deliverability & suppression logic
• Strong analytical and problem-solving skills

Certifications

• Required: Salesforce MCAE (Pardot) Specialist
• Preferred: Data Cloud Consultant / Marketing Cloud Certification

Ideal for candidates with strong hands-on experience in marketing automation, campaign optimization, and data-driven targeting.