Project Manager

Job Title:: Project Manager Lifecycle & Growth (Onsite)

Job Location:: Bengaluru (Client Office)

Role Overview

Acts as the single point of ownership for the entire lifecycle marketing mandate for a consumer durable brand, spanning discovery, consideration, conversion, and CRM. Drives execution, cross-functional alignment, and delivery excellence while serving as the primary client-facing lead.

Strategic Responsibilities

• Translate business goals into integrated lifecycle plans across SEO, performance media, content, and CRM (MoEngage/Adobe)
• Prioritise initiatives based on business impact, lifecycle stage, and campaign needs
• Ensure alignment between brand objectives, marketing execution, and lifecycle programs
• Maintain a holistic view of the customer journey across touchpoints

Execution & Delivery Ownership (Core)

• Own end-to-end execution across search, media, content, CRM, and analytics
• Manage integrated campaign and lifecycle calendars
• Break down initiatives into clear deliverables across teams
• Ensure readiness of creatives, content, campaigns, and audience/data
• Drive go-live coordination across all functions

Client Leadership & Stakeholder Management (Critical)

• Act as the primary SPOC for the client
• Collaborate with client leadership and cross-functional teams (product, brand, CRM, media, tech, analytics)
• Translate requirements into clear briefs and execution plans
• Drive alignment, decision-making, and proactive communication

People & Team Management

• Lead cross-functional teams across media, CRM, content, creative, and analytics
• Drive accountability, collaboration, and role clarity
• Ensure seamless coordination between onsite and offsite teams

Process & Governance

• Establish structured workflows across briefing, execution, approvals, and reporting
• Ensure process adherence and timely delivery
• Identify and resolve bottlenecks proactively

Cross-Functional Capability (Critical)

• Strong understanding of performance marketing, SEO, CRM journeys, content workflows, and analytics
• Ability to integrate multiple functions into a unified execution system

Performance Oversight

• Track execution and performance across lifecycle initiatives
• Align activities with business outcomes
• Identify optimization opportunities with strategists and analysts
• Maintain focus on efficiency, effectiveness, and quality

Experience & Background

• Proven experience in client-facing program/project leadership roles
• Strong experience managing cross-functional marketing mandates (media, CRM, content, creative)
• Excellent stakeholder management and communication skills
• Experience in consumer durables or similar industries preferred

Role Structure

• Onsite role based in Bangalore
• 6-day working model
• High ownership and accountability for end-to-end program delivery