Program Manager

Key Responsibilities

1. BTL Strategy & Lead Generation

• Identify, design, and pilot new BTL lead generation avenues (door-to-door, society activations, kiosks, partnerships, referrals, etc.)
• Build scalable playbooks for high-performing BTL activities and roll them out across cities
• Continuously experiment and optimize BTL channels for quality and cost efficiency

2. On-Ground Team Management

• Lead and manage on-ground BTL Executives and BTL Managers across assigned cities
• Drive daily productivity, discipline, and execution rigor on the ground
• Ensure adherence to SOPs, pitch quality, and customer engagement standards

3. Funnel Ownership (End-to-End)

• Own the entire BTL funnel: Lead Generation Sales Meeting Order Conversion.
• Work closely with sales teams to ensure smooth handoffs and fast movement across funnel stages.
• Identify and fix leakage points to improve conversion and turnaround times.

4. Data, Analysis & Insights

• Track daily, weekly, and monthly BTL performance metrics across cities.
• Perform basic to intermediate Excel-based analysis to identify trends, bottlenecks, and opportunities
• Convert data insights into actionable on-ground interventions.

5. Program Management & Scaling

• Act as the single point of ownership for BTL performance in assigned regions.
• Drive alignment between BTL, sales, and city leadership teams.
• Build systems, trackers, and review mechanisms to scale BTL as a predictable growth channel.

Skills & Competencies

• Strong ownership mindset with comfort in ambiguity
• Hands-on experience or strong inclination towards on-ground team management
• Solid Excel skills (data crunching, basic analysis, funnel tracking)
• Ability to balance strategy and execution
• Strong communication and stakeholder management skills.
• Willingness to travel and work closely with field teams.

Candidates can apply MBA from tier 1 college.