Program Lead

Role Overview

Acts as the single point of ownership for the entire lifecycle marketing mandate for a consumer durable brand, spanning discovery, consideration, conversion, and CRM. Drives execution, cross-functional alignment, and delivery excellence while serving as the primary client-facing lead.

Strategic Responsibilities

• Translate business goals into integrated lifecycle plans across SEO, performance media, content, and CRM (MoEngage/Adobe)
• Prioritise initiatives based on business impact, lifecycle stage, and campaign needs
• Ensure alignment between brand objectives, marketing execution, and lifecycle programs
• Maintain a holistic view of the customer journey across touchpoints

Execution & Delivery Ownership (Core)

• Own end-to-end execution across search, media, content, CRM, and analytics
• Manage integrated campaign and lifecycle calendars
• Break down initiatives into clear deliverables across teams
• Ensure readiness of creatives, content, campaigns, and audience/data
• Drive go-live coordination across all functions

Client Leadership & Stakeholder Management (Critical)

• Act as the primary SPOC for the client
• Collaborate with client leadership and cross-functional teams (product, brand, CRM, media, tech, analytics)
• Translate requirements into clear briefs and execution plans
• Drive alignment, decision-making, and proactive communication

People & Team Management

• Lead cross-functional teams across media, CRM, content, creative, and analytics
• Drive accountability, collaboration, and role clarity
• Ensure seamless coordination between onsite and offsite teams

Process & Governance

• Establish structured workflows across briefing, execution, approvals, and reporting
• Ensure process adherence and timely delivery
• Identify and resolve bottlenecks proactively

Cross-Functional Capability (Critical)

• Strong understanding of performance marketing, SEO, CRM journeys, content workflows, and analytics
• Ability to integrate multiple functions into a unified execution system

Performance Oversight

• Track execution and performance across lifecycle initiatives
• Align activities with business outcomes
• Identify optimization opportunities with strategists and analysts
• Maintain focus on efficiency, effectiveness, and quality

Experience & Background

• Proven experience in client-facing program/project leadership roles
• Strong experience managing cross-functional marketing mandates (media, CRM, content, creative)
• Excellent stakeholder management and communication skills
• Experience in consumer durables or similar industries preferred

Role Structure

• Onsite role based in Bangalore
• 6-day working model
• High ownership and accountability for end-to-end program delivery

About Havas India:

Founded in 1835 in Paris, Havas is one of the worlds largest global communications groups, with nearly 23,000 people in over 100 countries. With the ambition to help brands unlock Growth, Powered by Desire, Havas brings together creativity, media, technology and production capabilities to build strong, desirable brands that people genuinely want to engage with. Its integrated model is supported by Converged.AI, the Groups operating system that unifies data, technology, and AI to deliver optimized, scalable marketing solutions across the full customer journey. AI-driven, fueled by human ingenuity, and grounded in the belief that desire drives both brand performance and business outcomes, Havas teams collaborate within Havas Villages worldwide to cultivate reputation, relevance, and longterm preference for clients.

India is one of Havas major markets. Havas India brings together the expertise of 25 agencies, specialised divisions, and strategic alliances across three verticals: Havas Creative Network, Havas Media Network & Havas Health Network. To meet the evolving needs of its clients, Havas India has developed a seamlessly integrated strategy and operating system, Converged.AI, fusing global expertise, tools, and capabilities to create, produce, and distribute real-time, optimised, and personalised marketing solutions at scale.

With inspired human ideas at the heart of this unique model, supercharged by the latest data, technology, and AI, teams work with agility and in perfect synergy through Havas distinctive Village model. The network operates across three Villages in Mumbai, Gurugram, and Bengaluru, with regional offices in Kolkata, New Delhi, Hyderabad, and Chennai, and is powered by over 2,500+ professionals and associates. Together, they deliver tailor-made solutions that support clients in their positive transformation.

As one of Indias fastest growing and most agile networks, Havas India has secured multiple new clients across verticals and won several prestigious awards over the last three years. These include being Great Place To Work Certified thrice in a row (Nov 2022Nov 2023 and Dec 2023Dec 2024, Jan 2025-Jan 2026), consistently ranking among the top three in the R3 New Business League, and winning accolades at the Cannes Lions, Effies, Campaign Asia-Pacific Agency of the Year Awards, London International Awards (LIA), e4m Indian Marketing Awards, ABBY One Show, Campaign Women Leading Change Awards, and more.

Havas India is equally committed to its people, fostering inclusive, responsible and inspiring workplaces where talent can thrive, because desire also starts from within.

Further information about Havas India is available at: https://in.havas.com/