KEY RESPONSIBITILES:

1. IP & Product Development

Conceptualize and build strong, scalable IPs with clear differentiation and audience value

Develop ancillary events and spin-offs to strengthen brand association and longevity

Ensure every IP has a defined multi-year growth roadmap and sustainability model

Own the Product Deck creation ensuring clarity, creativity, and commercial relevance

2. Business Planning & Profitability

Drive achievement of minimum 25% profitability targets for each IP through strategic planning and cost management

Oversee PnL feasibility for each product/event from ideation to execution

Evaluate product saleability, audience potential, and monetization avenues across sponsorships, ticketing, and partnerships

3. Strategic Growth & Innovation

Define clear KPIs and success metrics for each property and track progress

Innovate continuously to evolve the IP ecosystem and maintain competitive edge

Build cross-functional alignment across marketing, sales, content, and operations teams for smooth execution

EXTERNAL STAKEHOLDER

Key Clients, Agencies, Event Managers

PERSONAL ATTRIBUTES:

Self Drive/ Go Getter

Strategic Thinker

Leadership

Experimental

Ability to work under pressure

Product Development - IP