Performance Specialist

About the company

Rabbit Digital Branding Solutions is a digital arm of Associated Advertising which has a rich history, started in 1940, and continues to be a forward-thinking, strategy-led 360-degree agency today. Rabbit offers cutting-edge digital solutions to its clients. Its multi-disciplinary team excels in digital strategy, communication design and content, media and technology. With a focus on innovation and excellence, Rabbit strives to provide the best services to clients.

Job Description

Own the end-to-end performance marketing lifecyclefrom initial research to final reportingensuring measurable ROI and efficient ad spend across all digital channels and direct publisher networks.

Responsibilities

1. Planning (Research & Strategy)

• Research platform-specific audience behavior, keyword trends, and competitor promotions.
• Build comprehensive, data-backed media mix recommendations and budget allocations.
• Define clear KPIs and campaign objectives prior to launch.

2. Campaign Structuring and Creation

• Google:Set up and manage Search, Display, Performance Max (PMax), and YouTube campaigns.
• Meta:Structure campaigns strictly tailored for Lead Generation, Awareness, Consideration, and Follower Growth.
• LinkedIn:Develop targeted campaigns for professional and B2B audiences.
• OTT Platforms:Execute high-visibility media buys on platforms like JioStar, Zee5, and Amazon Prime.
• Direct Buying:Negotiate, structure, and execute direct media buying with relevant websites, news platforms and external publishers
• Guide creative teams on platform-specific ad formats to ensure assets match the campaign structure.

3. Campaign Optimisation

• Aggressively monitor daily performance, identify scaling opportunities, and cut inefficient spend.
• A/B test ad formats, audience segments, and creatives based on real-time data to see what works for the brand.
• Optimize direct-to-consumer (D2C) and marketplace campaigns to consistently hit target acquisition costs.

4. Reporting and Insight Generation

• Build and maintain clean performance dashboards using GA4, native ad platforms, and marketplace analytics.
• Translate raw data into actionable insights for campaign reviews.
• Present clear performance outcomes to stakeholders and clients, highlighting what is working, what isn't, and strategic next steps.

Skills & Experience

• 58 years of hands-on performance marketing and media buying experience.
• Deep technical expertise executing across Google Ads, Meta Ads, and OTT platforms.
• Knowledge of marketing automation flows and 3rd-party tracking tools (e.g., Seismic, Nielsen).
• Excellent stakeholder communication and cross-functional collaboration skills