Job description

Role Objective:

Drive scalable lead generation and business growth through data-driven performance marketing

strategies across paid digital channels. Own end-to-end campaign execution, optimization, and

measurement with a clear focus on ROI and business impact.

Key responsibilities:

Own and execute end-to-end performance marketing campaignsfrom strategy and media

planning to optimization and reportingfocused on high-quality lead generation.

Translate business objectives into actionable performance marketing strategies and deliver

monthly targets efficiently.

Lead paid digital channels including Search (SEM), Programmatic (DV360 / DoubleClick), Paid

Social (Meta), Native, Affiliates, Portals, and Direct Buys.

Drive audience segmentation, funnel optimization, and landing page performance to improve

conversion rates.

Establish performance metrics, dashboards, and attribution frameworks aligned to business

outcomes.

Continuously optimize campaigns through A/B testing, creative experimentation, and platform

innovation.

Collaborate with internal teams (brand, creative, content, tech, sales) to scale campaign impact

and traffic.

Track digital and social trends, platform updates, and new ad formats to maintain competitive

advantage.

Analyse campaign data, extract insights, and implement corrective actions to improve efficiency

and performance.

Skill & Experience:

Proven experience in performance-led digital marketing for luxury real estate, with a strong track

record in lead generation for high-value residential properties in the Mumbai market.

Deep understanding of Mumbai buyer cohorts, including HNI / UHNI segments, micro-market

dynamics, and long consideration cycles.

Demonstrated ability to drive high-quality, sales-ready leads while balancing CPL efficiency and

lead quality.

Experience managing large budgets and optimizing campaigns for premium inventory with longer

conversion funnels.

810 years of experience with 6+ years in performance-driven digital marketing.

Strong hands-on expertise in Google Ads, Meta Ads, DV360, Native platforms (e.g., Taboola), and

affiliate ecosystems.

Highly analytical, performance-focused, and outcome-driven mindset

Performance Marketing