Job description

Job Title: Paid Media Specialist

Location: Goregaon East, Mumbai.

Work Mode: Work from Office

Work Timing: 10:00 am to 7:00 pm

Experience Level: Minimum 3 to 4 years

Alternate Saturday-Off and other Saturday Work from Home

Candidates are required to bring their laptop to the office.

Role Description

Develop and oversee overall performance marketing strategy
Create and manage Google Ad campaigns (SEM), Facebook Ads, and Instagram Ads (Social media advertising)
Ensure top organic search ranking positions (SEO)
Manage paid listings on third-party websites and media partners
Develop and oversee email marketing and marketing automation strategy
Manage Google Analytics to track and measure all marketing campaigns
Develops engaging, creative, and innovative content for regularly scheduled posts that enlighten audiences and promote brand-focused messages
Coordinates social media messaging with the SEM team, graphic designers, video editors, servicing team, etc. to ensure the client's and the companys digital presence.
Analyzes social media campaigns with tracking systems to gather visitor data and determine efficacy areas for social media campaign improvement
Create and maintain social media reports on a daily, weekly and monthly basis.
Staying updated with digital trends and the industry.
Ensuring no mistakes are made on the client accounts.

Requirements:

3-4 years of proven experience in performance marketing with a focus on Google Ads, Meta Ads (Facebook/Instagram), and Snapchat.
Strong analytical skills with the ability to interpret data and trends and make data-driven decisions.
Excellent communication and interpersonal skills to effectively collaborate with team members and stakeholders.
Solid understanding of digital marketing metrics and KPIs.
Experience with A/B testing, conversion rate optimization (CRO), and campaign optimization techniques.
Detail-oriented with strong project management skills to handle multiple campaigns simultaneously.
Bachelors degree in marketing, advertising, business administration, or a related field (preferred)

Application Process: Interested candidates should submit their resume and cover letter to [hr@buzzmakers.in].

Performance Marketing Manger