Performance Marketing Manager – Jewellery Brand
Kyros Solution Pvt Ltd
3 - 5 years
Mumbai
Posted: 03/04/2026
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Job Description
- Own and manage end-to-end performance marketing strategy
- Plan and scale campaigns across Meta Ads (primary) and Google Ads (secondary)
- Manage and optimize monthly budgets with a focus on ROAS, CAC, MER, and contribution margin
- Build full-funnel strategy (TOF, MOF, BOF) and improve conversion rates
- Analyze performance deeply and take data-driven decisions
- Lead creative direction with the design team (hooks, angles, testing roadmap)
- Identify growth levers across ads, landing pages, and checkout funnel
- Build reporting systems and track business-level KPIs (not just platform metrics)
- Continuously test, iterate, and scale winning strategies
- 23 years of experience in performance marketing (preferably D2C/e-commerce)
- Strong hands-on expertise in Meta Ads scaling (5L+/month budgets preferred)
- Working knowledge of Google Ads
- Deep understanding of ROAS, CAC, MER, CVR, AOV, and attribution
- Experience with Shopify, GA4, Meta Pixel, and conversion tracking
- Proven track record of scaling campaigns profitably
- Must be based in Mumbai or open to working onsite
- Experience in jewelry, fashion, beauty, or lifestyle brands
- Strong understanding of creative testing and ad angles
- Experience managing full funnel (TOFBOF) strategies
- Analytical mindset with ability to connect ads revenue profitability
- Experience working with creative and content teams
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