Performance Marketing Manager

About the Role

Classplus & Testbook (100M+ users) has entered a new B2C subscription-based vertical. We're

looking for 2 Performance Marketing Managers to own user acquisition and revenue growth end

to end testing creatives at scale, running campaigns with aggressive targets, and constantly

ideating new ways to grow.

What You'll Do

Own Meta Ads and Google Ads end to end setup, targeting, optimisation, and scaling

Test 20-30+ ad creatives per week across formats scale winners, kill losers fast

Own CAC, ROAS, LTV, and payback period metrics

Work with product and design to improve install-to-subscription conversion

Experiment with new channels YouTube Ads, influencer-led UA, programmatic, affiliate

Build dashboards and present weekly performance reviews to leadership

What We're Looking For

3-5 years of hands-on performance marketing in a B2C subscription or app-install

environment

Deep expertise in Meta Ads Manager and Google Ads in-house operator level

Experience managing n20L+ monthly ad spend with strong ROAS

Strong creative instinct you think in hooks, thumbstops, and scroll-stoppers

Understanding of attribution and MMP tools (AppsFlyer, Branch, Adjust)

Data-first mindset comfortable in spreadsheets, SQL is a plusDetails

Performance Marketing Manager