Performance Marketing Lead

Position : Performance Marketing Lead

Location : Vikhroli, Mumbai (On-site)

Experience : 4-7 years

Budget : 4.8 LPA - 5.40 LPA

Role Overview

We are looking for a Performance Marketing Lead who will own the performance marketing function at ExpoPlus, taking full accountability for campaign results, driving strategies that move the needle for our exhibition clients, and building scalable play-books that the team can execute with excellence.

This is a leadership role built for someone who thrives on outcomes, not just outputs.

You will be the go-to expert for performance marketing across B2B trade-shows, conferences, and summits partnering directly with clients, guiding internal teams, and continuously raising the bar on what great digital performance marketing looks like in the events industry.

Key Responsibilities

Campaign Ownership & Results Accountability

• Own end-to-end performance across all paid channels Google Ads, Meta, LinkedIn for multiple trade-show clients simultaneously.
• CPL, ROAS, registrations, exhibitor enquiries, and event fill rates. Take full accountability for campaign KPIs:
• Proactively identify underperformance and course-correct before it impacts client outcomes.
• Set campaign benchmarks, track actuals vs. targets, and report transparently to both internal
• leadership and clients.

• Strategy & Planning
• Lead the performance marketing strategy for each show - from brief to launch to post-event analysis.
• Develop audience strategies (visitor, exhibitor, delegate) aligned to the unique funnel of each event vertical.
• Build full-funnel media plans integrating paid search, paid social, programmatic, and retargeting.
• Stay ahead of platform changes, algorithm updates, and emerging formats to maintain a competitive
• edge for clients.

• Playbook Development & Experimentation
• Design, test, and codify performance marketing playbooks for key event categories (industrial expos, pharma, beauty, technology, etc.).
• Run structured experiments - creative, audience, bidding, landing page and document findings into repeatable frameworks.
• Build a library of winning ad formulas, audience structures, and campaign architectures for the ExpoPlus team to scale.
• Champion a test-and-learn culture within the performance marketing team.

• Client Engagement & Presentations
• Lead performance marketing conversations in client meetings presenting strategy, results, and recommendations with confidence.
• Translate complex data into clear, compelling narratives that non-technical stakeholders can act on.
• Co-develop campaign proposals with Account Managers for new client pitches and renewals.
• Build credibility as ExpoPlus's performance marketing authority in client relationships.

• Team Leadership & Collaboration
• Guide and mentor Performance Marketing Executives reviewing work, sharing expertise, and raising team capability.
• Partner with content, design, and AM teams to ensure campaign assets and messaging are performance-ready.
• Own the performance marketing calendar across all live shows and flag resource constraints early.
• Contribute to hiring and onboarding of future performance marketing team members.

Reporting & Intelligence

• Deliver structured weekly and post-campaign performance reports with clear insights, not just data.
• Build and maintain dashboards that give clients and leadership real-time visibility into campaign
• health.
• Analyse cross-client patterns to surface best practices and input into ExpoPlus's Growth OS.

Required Skills & Experience

• 47 years of experience in performance marketing, with at least 2 years in an agency environment.
• Proven track record of owning campaign results - not just execution - across Google Ads, Meta Ads,
• and LinkedIn Campaign Manager.
• Deep expertise in lead generation, demand generation, and full-funnel paid media strategy.
• Strong command of audience segmentation, custom intent targeting, and retargeting architecture.
• Proficiency in campaign analytics: Google Analytics 4, Meta Ads Manager, LinkedIn Insights, and
• reporting tools.
• Experience with landing page optimisation, tracking setup, pixel implementation, and CRO principles.
• Comfortable managing multiple high-budget campaigns simultaneously with competing deadlines.
• B2B marketing experience strongly preferred; events or exhibitions industry background is a
• significant advantage.

Key Attributes

• Strong ownership mindset - you hold yourself to outcomes, not just effort.
• Strategic thinker who can zoom out to see the big picture and zoom in to fix execution gaps.
• Client-facing confidence - articulate, prepared, and credible in front of stakeholders.
• Experimentally minded - comfortable with ambiguity, hypotheses, and data-driven decisions.
• Natural mentor who raises the capability of everyone around them.
• Calm and focused under the pressure of live event deadlines.

Preferred Qualifications

• Google Ads Certification and/or Meta Blueprint Certification.
• Familiarity with marketing automation, CRM, or lead management platforms (LeadSquared, HubSpot, or similar).
• Exposure to event-specific metrics: visitor registrations, exhibitor leads, delegate conversions.
• Experience building or contributing to agency-side play-books or SOPs.

What You'll Get

• Direct ownership of performance marketing for large-scale B2B exhibitions and global conferences.
• A seat at the table in client strategy conversations - not just delivery.
• The opportunity to shape ExpoPlus's performance marketing practice from the ground up.
• A sharp, young, and collaborative team that values craft and accountability equally.
• Performance-based growth with a clear path to a senior leadership role.
• Exposure to high-budget, high-visibility campaigns across India and international markets.

Work Type

• Full-Time (Work from Office)
• Working Days: Monday to Alternate Saturday
• Timings: 10 AM 7 PM (flexibility expected during peak campaign and show periods)