Work with Account & Strategy teams to develop strategic channel/media solutions
Utilise media research tools and resources to aid in campaign development
Finalise and present recommendations internally and to clients
Manage cross-departmental issues regarding any aspect of campaign execution
Develop and present reports highlighting relevant insights and learnings, and provide recommendations for future campaigns
Develop, manage and train Assistant/ JR Planners
Daily management and optimization of digital media campaigns including planning and strategy development, contract execution, and reporting
Work closely with an internal specialized team to monitor performance and recommend optimizations and new/different strategies and tactics
Interacting with the Brand Team (In-house & Agencies) for the creation of Marketing collaterals which has to be marketed at the lowest possible costs.
Lead role in training and managing junior team members in digital media
Collaborate with all departments in the agency
As the Senior Digital Media Planner, he/she will be the primary point person on several accounts.
In addition to his/her core account assignments, the Senior Digital Media Planner is expected to participate in new business pitches, internal presentations, and award submissions.
Keyword Research skills
Skills in search platforms including; Google AdWords, Facebook Ads and Instagram Ads.
Understanding of social media advertising across major platforms (Facebook, Twitter, Instagram)
Website Analytics (mostly in Google Analytics)
Experience working on a Performance Media (SEM and Social) strategy
Creating & Managing of Advertising/ Marketing Campaign
Optimizing the campaigns for best results and Driving growth for the company.
Finding new advertising opportunities in terms of more advertising areas or in terms of ad platforms to increase the revenue while maintaining required profitability.
Taking complete control & responsibility for the platforms in terms of selection of creatives, ad copies, campaigns & targeting for both the advertising Inventory as well as Demographic targeting of the audience for a specific product and budget allotment for each run campaigns.
Creating an insightful report to give feedback for content creation for creating better creatives to help reduce advertising spends for reaching audiences.
Running analysis for improving ROIs of advertising.
Creating Analytical models to generate better performance.
Evaluating various marketing strategies and creating an alternative path for better results.
Planning & executing the Media plans for the brands backed up with research & strategy.
Consult with creative teams on campaign elements, including banners, email, rich media, search marketing, etc.
Coordinate negotiations with media vendors
Constant communication & coordination internally within teams.
Track media expenditures to ensure agency and client budget compliance
Evaluate media proposals and provide written POVs
Hands-on experience on Campaign Management platforms.
Able to build client-relationship by proposing new digital marketing solutions/services and strategies on a regular basis.
Understanding Analytics tools will be an additional advantage.
Compute ROI of online media activity, and make recommendations to optimize client results
Provide concise, timely and accurate reporting, including post-buys, positioning and online tracking reports, etc.
Can manage all aspects of an online program(Facebook, Google, and other publishing platforms)
Has experience with all online media tactics: CPA, CPM, and paid search
Understands all aspects of online campaign implementation
Has stellar negotiation, tracking, and optimisation skills
Is comfortable interacting with third-party ad servers and rich media technologies
Understands syndicated and related online media research resources
Has outstanding budget and project management skills

Performance Marketing - Junior Executive

Techinfinity

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