Performance Marketing & Growth Executive

KEY RESPONSIBILITIES

Paid Advertising - Meta & Google

• Own Meta Ads (Facebook + Instagram) end to end - strategy, audience building, campaign setup, execution, and optimisation
• Own Google Ads - Search, Shopping, and Display - from keyword strategy through to conversion tracking
• Brief the team on creatives needed for ads - formats, hooks, messaging, and CTAs
• Continuously test and iterate on ad creatives, audiences, and placements to improve ROAS
• Weekly and monthly reporting - ROAS, CAC, conversion rates, and spend efficiency

WhatsApp Marketing

• Execute WhatsApp broadcast campaigns in line with the monthly marketing calendar
• Manage list segmentation, scheduling, and send logistics
• Track message performance - open rates, click-through, and conversion from WhatsApp campaigns

Analytics & Reporting Infrastructure

• Build and maintain performance dashboards across Meta, Google, and WhatsApp channels
• Set up and manage UTM tracking, attribution models, and Shopify integration post-migration/ Woocommerce
• Translate data into clear insights and actionable recommendations for the team

Marketplace & Platform Expansion

• Research and set up Mapcha's presence on relevant marketplaces
• Manage listings, run platform-specific ads, and track stockists performance
• Identify new platforms and growth opportunities as the brand scales

Merchandiser Collaboration

• Work closely with the Merchandiser to align campaigns with product availability and sell-through priorities
• Push hero products and slow-movers strategically through performance channels
• Ensure ad creative briefs reflect the right products at the right time

Organic & SEO

On-page SEO across the website (in coordination with Garima)

Keyword research, blog/content briefs handed to creative team

Track organic rankings and traffic growth

SKILLS & EXPERIENCE

• 2-3 years in a performance marketing, growth, or digital marketing role
• Hands-on experience with Meta Ads Manager and Google Ads - not just reporting, but actual execution
• Strong analytical skills - comfortable with data, attribution, and building dashboards
• Experience with Shopify/ Woocommerce platforms is a strong plus
• Creative briefing ability - knows what makes a good ad even
• Self-starter who can own a channel independently without hand-holding

WHAT MAKES THIS ROLE UNIQUE

This is not a siloed ads role. You'll sit at the intersection of data, creative, and product - with a direct line to business outcomes. As Mapcha scales, this role grows with it.

Please share your resume at hello@mapcha.co

ABOUT MAPCHA

Mapcha is a design studio based in New Delhi, celebrating the rich cultural heritage and artistic traditions of the Himalayan communities. Drawing inspiration from the region's diverse cultures and natural beauty, we craft high-quality products that blend ethnic aesthetics with contemporary minimalism.