Performance Marketing

Job description

Location: Hauz Khas Village, New Delhi

About the Role

Were hiring a Performance Marketer with 2+ years of hands-on experience running and scaling paid campaigns across Meta (Facebook & Instagram) and Google Ads.

Youll be responsible for planning, executing, and optimizing campaigns across all AHPL brands, working closely with our creative and analytics teams to drive growth and profitability.

You Should Apply If You Are:

• Analytical & Detail-Driven: You dig into dashboards and find patterns others miss.
• Strategic: You can connect metrics to meaningful business outcomes.
• Creative: You turn insights into scroll-stopping hooks and winning ads.
• Execution-First: You know Ads Manager like the back of your hand.
• Collaborative: You love jamming with content, design, and strategy teams.

You Should Not Apply If You:

• Only delegate or oversee agencies without actual hands-on execution.
• Struggle in fast-moving, high-growth environments.
• Need too much structure or direction to perform.

Skills Required:

• Expert-level command of Meta Ads Manager and Google Ads.
• Proven record managing spends of 10L+ monthly with positive ROAS.
• Proficiency in conversion tracking, pixels, and attribution models.
• Hands-on with A/B testing, retargeting, audience segmentation, and bidding.
• Analytical proficiency in GA4, Data Studio, and Excel.
• Strong presentation and communication skills.

What Youll Do:

Campaign Execution & Optimization

• Plan, build, and scale paid campaigns on Meta & Google.
• Track performance daily and optimize for cost efficiency and growth.

Creative Collaboration

• Partner with the creative team to ideate and test high-performing ads.
• Translate performance data into creative insights and next steps.

Reporting & Insights

• Deliver weekly and monthly reports with learnings and growth plans.
• Identify trends and suggest actionable improvements.

Experimentation & Growth

• Stay ahead of algorithm shifts, test new formats, and drive innovation.

Qualifications:

• 2 years of hands-on experience in performance marketing (preferably D2C/e-commerce).
• Bachelors degree in Marketing, Business, or related field.