Performance Marketer

Company Description

Zoomies Petcare Pvt. Ltd. is a fast-growing, clean-label pet nutrition brand redefining how India approaches pet health.

As we gear up to launch our product line, were looking for ambitious professionals who can build markets from the ground up and grow with us.

We move fast, value initiative, and reward performance.

If youre driven, strategic, and thrive on creating impact in competitive markets.

Role Description

You will own Zoomies' paid growth engine across D2C and Quick Commerce from ideation to execution to iteration. You are someone who has navigated the unique dynamics of Q-Commerce platforms like Blinkit, Zepto, and Instamart, and knows how to drive visibility and conversions in a 10-minute delivery world. We need someone who breathes ROAS, thinks in funnels, and moves at the speed of Quick Commerce.

Role Type: Full Time

Work Mode: Onsite

Location: Bangalore

Joining: Immediate

What You'll Own

• Own and manage performance campaigns across Meta, Google, and Quick Commerce platforms (Blinkit, Zepto, Instamart, and emerging Q-Commerce channels).
• Develop and execute platform-specific advertising strategies on Q-Commerce search ads, banner placements, sponsored listings, and deal activations.
• Manage full-funnel paid strategies across D2C channels from awareness to conversion to retention.
• Build and manage A/B tests on creatives, copy, landing pages, and audience targeting.
• Monitor and optimize ROAS, CAC, CTR, CPM, LTV, and Q-Commerce specific metrics (share of search, ranking, sell-through rates) across all platforms.
• Collaborate with the content team to brief high-converting creatives for both D2C and Q-Commerce formats.
• Manage and allocate monthly ad budgets across platforms with clear ROI accountability.
• Set up and manage pixel tracking, UTM frameworks, and attribution models for D2C channels.
• Work closely with the ops team to ensure inventory availability aligns with Q-Commerce campaign timings.
• Analyse platform dashboards (Blinkit Ads Manager, Zepto Console, etc.) and generate weekly performance reports.
• Stay ahead of Q-Commerce algorithm changes, ranking factors, new ad formats, and D2C growth hacks.

What We're Looking For

• 25 years of hands-on performance marketing experience with mandatory exposure to Quick Commerce platforms (Blinkit, Zepto, Instamart, or similar).
• Proven track record of managing and scaling Q-Commerce ad campaigns sponsored listings, search visibility, and platform promotions.
• Solid experience managing Meta and Google Ads campaigns profitably.
• Strong understanding of Q-Commerce platform dynamics ranking algorithms, dark store inventory impact, and platform-specific consumer behaviour.
• Hands-on experience with Google Ads, Meta Ads Manager, and analytics platforms (GA4, Looker Studio).
• Strong data literacy you can slice multi-platform dashboards and tell a clear story from numbers.
• Experience with creative briefing and working with design/UGC teams for Q-Commerce and social formats.
• Startup mindset you execute fast, iterate faster, and take ownership.

Good to Have

• Experience scaling a D2C or FMCG brand on Q-Commerce from listing to top category rank.
• Familiarity with influencer marketing, affiliate programs, and hyperlocal promotions.
• Knowledge of Shopify analytics and D2C storefront integrations.
• Prior experience in pet care, FMCG, health, or wellness categories.

Qualifications

• Experience in paid advertising, search engine marketing (SEM), and social media advertising platforms.
• Strong analytical skills with proficiency in using tools such as Google Analytics, Excel, and performance tracking platforms.
• Knowledge of conversion rate optimization, A/B testing, and data-driven decision-making processes.
• Strategic thinking and the ability to craft campaigns aligned with brand messaging and market trends.
• Experience with digital marketing, content strategy, or creative collaboration to enhance campaign performance.
• Ability to work both independently and collaboratively within a fast-paced, on-site team environment.
• Bachelors degree in Marketing, Business, or a related field is preferred; relevant certifications such as Google Ads or Meta Blueprint are a plus.