Performance Marketer

Performance Marketer Key Responsibilities

• Plan and manage paid campaigns on Google, Meta, LinkedIn, etc.
• Optimize ads for better leads, conversions, and ROI
• Monitor KPIs like CPC, CPA, CTR, ROAS
• Manage ad budgets and reduce wastage
• Set up and maintain tracking (GA4, Pixel, GTM)
• Analyze data and share performance reports
• Coordinate with design/content teams for creatives
• Take ownership of campaign performance and results

Qualifications & Requirements

• Bachelors degree in Marketing, Business, Communications, or a related field
• Relevant certifications in Google Ads, Meta Ads, or Performance Marketing (preferred)
• Practical experience in managing paid campaigns and analytics tools
• Strong understanding of digital advertising platforms and data analysis
• 12 years of hands-on experience in performance marketing