Performance Marketer

Job Title: Performance Marketer Apparel (D2C / E-commerce)

Location: Noida Sector 63

Experience: 812 Years

Industry: Apparel | Fashion | D2C | E-commerce

Employment Type: Full-time

Immediate Joiner

Role Overview

We are looking for a strategic and execution-driven Performance Marketer to own end-to-end marketing growth for our apparel brand. This role requires deep hands-on expertise in Meta & Google Ads, strong category-building capability, and the ability to work closely with founders and cross-functional stakeholders to scale the brand profitably.

Key Responsibilities

Performance Marketing Ownership

Own and scale Meta (Facebook/Instagram) & Google Ads budgets end-to-end

Drive profitable growth across CAC, ROAS, LTV, AOV & Conversion Rate

Build and optimize full-funnel strategies (TOF, MOF, BOF)

Lead experimentation, creative testing & audience scaling

Category Building & Brand Growth

Develop and execute category creation strategies in the apparel space

Build strong consumer propositions and brand narratives

Own product launches, drops, and seasonal campaigns

Identify whitespace opportunities in fashion categories

Strategic Leadership & Stakeholding

Work closely with founders, product, supply chain & CX teams

Translate business goals into scalable marketing roadmaps

Own annual marketing plans, budgets & forecasts

Act as a key decision-maker in go-to-market strategy

Team Leadership & Agency Management

Build, mentor & lead internal marketing teams

Manage performance agencies, creative partners & vendors

Set KPIs, review performance, and ensure accountability

Data, Analytics & Growth Insights

Own dashboards and growth reporting

Leverage data to drive decisions on pricing, offers & assortment

Monitor attribution, cohort performance & retention metrics

Skills & Requirements

812 years of experience in Marketing for Apparel / Fashion / D2C brands

Proven hands-on expertise in Meta & Google Ads (large budgets)

Proven track record of scaling performance marketing profitably

Strong understanding of e-commerce funnels & customer lifecycle

Ability to operate at both strategy and execution level

4+ years of experience in D2C brands (preferably apparel womens western wear)

Experience scaling a D2C apparel brand from early to growth stage

Deep understanding of fashion consumer behavior

What We Offer

Leadership role with high ownership & visibility

Opportunity to build and own marketing function end-to-end

Direct impact on brand growth and category leadership

Competitive compensation

Apply by sharing your CV at:

careers@outcasts.in