Performance Marketer

Job Summary

We are looking for a results-driven Performance Marketer with 12 years of hands-on experience in planning, executing, and optimizing digital marketing campaigns. The ideal candidate should have a strong understanding of paid media platforms, lead generation, campaign analytics, and ROI-driven marketing strategies.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant platforms.
• Generate quality leads and maximize campaign performance while maintaining target CPL and ROAS.
• Monitor campaign performance and prepare regular reports with actionable insights.
• Conduct keyword research, audience targeting, and competitor analysis.
• Manage ad budgets and ensure efficient allocation of marketing spend.
• Perform A/B testing on ad creatives, landing pages, and campaign strategies.
• Collaborate with the creative and content teams to develop compelling ad copies and creatives.
• Track and analyze website traffic and user behavior using Google Analytics, Google Tag Manager, and other reporting tools.
• Stay updated with industry trends, platform updates, and digital marketing best practices.

Required Skills & Qualifications

• 12 years of experience in Performance Marketing or Digital Marketing.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Strong understanding of lead generation, conversion tracking, and campaign optimization.
• Familiarity with Google Analytics, Google Tag Manager, and Search Console.
• Knowledge of SEO fundamentals and landing page optimization.
• Excellent analytical and problem-solving skills.
• Strong communication and reporting abilities.
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• Preferred Qualifications
• Google Ads and Meta Blueprint certifications will be an added advantage.
• Experience working with real estate, e-commerce, healthcare, or service-based industries is preferred.

What We Offer

• Opportunity to work with diverse brands and industries.
• Learning and growth-oriented work environment.
• Exposure to the latest digital marketing tools and strategies.
• Competitive salary and performance-based incentives.