Performance Marketer

Please Read Before Apply: https://nimb.ws/FBJGZ56

Only apply if you have experience of spending more than 30Lakh/ per month.

Location:

Jaipur, Rajasthan

Sector: EdTech

Current Ad Spend: 20-50L per month.

Goal: Scale it to 1cr within 2-3 months.

Employment Type:

Full-time

About HackingFlix :

HackingFlix isnt your average workplace. We are intense, ambitious, and built for those who thrive on challenges. Either you read this and say, HackingFlix isnt for me (thats fine, because were not for everyone), or you say, This is exactly where I belong.

Its Once-in-a-lifetime opportunity to be part of HackingFlix tribe with both a mission and tremendous value creation upside. Come be part of a rocketship thats creating a massive impact on the world of education technology

HackingFlix is a fully bootstrapped, rapidly scaling cybersecurity edtech company. We impact millions of users, growing every day, and theyre waiting for us to do more. Thats why we operate with intensity, urgency, and an obsession with being 10x better.

Why are we hiring for this position?

To expand our capabilities in driving successful ad campaigns and managing substantial ad spending effectively.

What does the ideal candidate look like?

• Digital marketing experience with at least 2-3 years in paid customer acquisition with daily budgets in excess of 2L.
• In-depth knowledge of Meta Ads with Conversions/Sales as the goal.
• In-depth knowledge of Google Ads with Conversions/Sales as the goal.
• Experience with WordPress, Click-funnels, and other page builders for setting up or verifying Meta Pixel and Google Ads conversion tracking codes.
• Proficiency in Google Sheets or Excel.
• Excellent written and verbal communication skills.
• Ability to provide insights regularly from current and historical data and trends.
• Willingness to unlearn and relearn quickly if the situation demands.

Bonus points if you have:

Experience working with coaching and ed-tech funnels.

Experience in running YouTube ads optimised for sales conversions.

Experience in client-facing roles.

Prior basic knowledge in coding and web development.

Copywriting experience in writing creative briefs, ad copies, and video ad scripts.

Roles and Responsibilities:

• Plan and launch campaigns with conversions/sales objectives across Meta Ads and Google Ads.
• Create daily/weekly/monthly high-level progress reports in Google Sheets on campaign performance, advise next steps, and share any learnings vis-a-vis messaging, targeting, etc.
• Optimize campaigns for cost and performance while managing the cost per acquisition - including responsibility for landing pages and funnel optimization to improve relevance and conversion rates.
• Drive marketing effectiveness through continuous audience and creative testing (A/B).
• Navigate cross-functional relationships with clients, web development, creative, and marketing teams to test, scale, and optimise new growth channels.
• Execute weekly and monthly plans to grow the client's user base and manage marketing budgets across multiple channels.
• Consistently deliver on user acquisition targets.
• Come up with creative briefs, ad copies, and video ad scripts.
• Communicate with internal stakeholders regularly to report on ad accounts and overall campaign health and provide recommendations to enhance performance.

What do you get?

Competitive Salary

Above average career growth, appraisals, and benefits

A chance to work withtop notch ad spender

Work from anywhere

High-standards, fun-loving, collaborative, and growth-focused environment

Do not apply if:

You lack experience with high-budget ad campaigns

You are unwilling to work collaboratively with cross-functional teams