Performance Marketer

Job Title: Performance Marketing Executive

Experience

13 Years

Location

48, Church St, Haridevpur, Shanthala Nagar, Ashok Nagar, Bengaluru, Karnataka 560001.

Employment Type

Full-Time

About the Role

We are looking for a data-driven and result-oriented Performance Marketing Executive to join our marketing team. The ideal candidate should have hands-on experience managing paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital marketing platforms. The candidate should be comfortable handling campaign planning, budget allocation, performance analysis, and lead generation objectives.

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), YouTube, and display networks.
• Manage monthly advertising budgets and ensure optimal allocation to maximize ROI and ROAS.
• Monitor campaign performance metrics including CPC, CPA, CTR, Conversion Rate, ROAS, and Lead Quality.
• Conduct keyword research, audience targeting, competitor analysis, and A/B testing.
• Create and manage lead generation, traffic, remarketing, and conversion-focused campaigns.
• Work closely with the creative team to develop high-performing ad creatives and landing pages.
• Track and report campaign performance using Google Analytics, Google Tag Manager, Meta Business Manager, and reporting dashboards.
• Implement conversion tracking, pixels, UTM parameters, and event tracking.
• Analyze customer acquisition funnels and identify opportunities for performance improvement.
• Stay updated with the latest digital advertising trends, platform updates, and best practices.

Required Skills

• 13 years of hands-on experience in Performance Marketing.
• Strong knowledge of Google Ads (Search, Display, Performance Max, YouTube).
• Strong experience with Meta Ads Manager (Facebook & Instagram Ads).
• Experience managing ad budgets ranging from 50,000 to 10,00,000+ per month.
• Good understanding of Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
• Knowledge of audience segmentation, remarketing, and funnel optimization.
• Strong analytical and reporting skills.
• Ability to optimize campaigns based on data and performance insights.
• Proficiency in Microsoft Excel or Google Sheets.

Preferred Qualifications

• Google Ads Certification and Meta Blueprint Certification are a plus.
• Experience in Lead Generation, E-commerce, or B2B Performance Marketing.
• Understanding of SEO, landing page optimization, and CRO (Conversion Rate Optimization).

Key Performance Indicators (KPIs)

• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Lead Volume & Quality
• Revenue Generated from Paid Campaigns

What We Offer

• Competitive salary and performance incentives.
• Opportunity to work on high-budget campaigns.
• Career growth in a fast-paced digital marketing environment.
• Learning and certification support.