Performance Marketer

Job title: Performance Marketer

Employment: Full-Time

Location: Lower Parel,Mumbai

Budget: 6-10 LPA

About Firefly:

Firefly is a premium lab-grown diamond jewellery brand redefining fine jewellery for the modern consumer.

Built on a 60+ year legacy in the jewellery industry, Firefly was launched 2.5 years ago with a vision to make exceptional diamond jewellery more accessible through innovation, design, and customer experience.

Today, Firefly has expanded to 10 stores across India and is among the fastest-growing brands in the category. The company has also raised $3 million in funding from WestBridge Capital to accelerate its growth journey.

Position Overview:

We are looking for a highly execution-focused Performance Marketer to drive customer acquisition, lead generation, and revenue growth for Firefly.

This role will own Firefly's performance marketing efforts across Meta, Google, and YouTube, managing campaigns end-to-end with a strong focus on scaling qualified leads, store appointments, and online revenue while maintaining marketing efficiency.

The ideal candidate combines strong analytical thinking with hands-on campaign execution and has experience working with fast-growing D2C or new-age consumer brands.

This is a high-impact role reporting directly to the Marketing Head & Co-Founder and offers the opportunity to play a key role in scaling one of India's fastest-growing premium lab-grown diamond jewellery brands.

Performance Marketing & Growth

• Own Firefly's paid acquisition strategy across Meta, Google, and YouTube.
• Plan, launch, manage, and optimize campaigns across prospecting, retargeting, and conversion funnels.
• Drive lead generation, store appointment bookings, website conversions, and revenue growth.
• Manage and optimize monthly advertising budgets of approximately 10 lakh.
• Monitor campaign performance and continuously improve ROAS, CAC, CTR, conversion rates, and lead quality.
• Scale winning campaigns while maintaining profitability and acquisition efficiency.
• Build audience strategies across cold, warm, and retargeting segments.
• Identify growth opportunities through testing, experimentation, and performance analysis.

Analytics & Reporting

• Analyze campaign performance, attribution, customer journeys, and funnel metrics.
• Build actionable insights from campaign and business data.
• Create weekly and monthly performance reports with recommendations for improvement.
• Track and optimize key metrics across the acquisition funnel.
• Work with GA4, Shopify, and Zoho CRM to measure marketing effectiveness and customer behavior.

Landing Pages & Conversion Optimization

• Collaborate with internal teams to improve landing page performance and conversion rates.
• Identify bottlenecks within the customer journey and recommend improvements.
• Execute A/B tests across creatives, audiences, messaging, and landing pages.
• Drive continuous optimization of customer acquisition funnels.

Creative Collaboration

• Work closely with the creative team to develop high-performing ad creatives.
• Provide clear feedback based on performance data and audience insights.
• Help build creative testing frameworks that improve campaign efficiency and scale.
• Stay updated on platform trends and emerging ad formats.