ROLE SUMMARY

Owns all paid media across Meta and Google from Day 1. Responsible for campaign structure, pixel/events and C-API setup,

ROAS optimization, and the full conversion tracking infrastructure.

KEY RESPONSIBILITIES

Build and manage all Meta and Google Ads campaigns prospecting, re targeting, lookalike audiences, and brand

Set up and verify Meta Pixel + C-API (server-side), GA4 ecommerce events, and GTM DataLayer across all website

pages before any spend goes live

Own campaign structure from scratch: ad sets, audiences, bidding strategy, creative rotation, and budget pacing

Manage retargeting pools: website visitors, cart abandoners, product viewers, quiz completers each with tailored

creative and messaging

Run weekly creative testing identify best-performing hooks, formats, and CTAs. Rotate creatives before fatigue

sets in.

Monitor and report ROAS, CAC, CTR, CVR, and CPC daily. Flag issues before they compound.

Manage Amazon Sponsored Products and Google PMax campaigns in coordination with Marketplace Manager

Maintain the GTM event audit document every event, trigger, and DataLayer variable documented

REQUIREMENTS

35 years of hands-on performance marketing campaign manager level, not agency account management

Proven track record managing Meta Ads budgets above 5L per month with documented ROAS outcomes

Deep working knowledge of Meta Business Manager, Ads Manager, Events Manager, and CAPI setup

Proficiency in Google Ads Search, Display and Smart Bidding strategies

GTM experience: able to create tags, triggers, and variables independently. DataLayer troubleshooting.

GA4 ecommerce setup: purchase events, custom dimensions, funnel exploration reports

Strong understanding of D2C conversion funnel knows the difference between ToF, MoF, and BoF

Analytical comfortable with Excel/Sheets, reading dashboards, and making data-driven decisions fast

GOOD TO HAVE

Experience with Klaviyo / MoEngage / Clevertap for audience syncing

Familiarity with Shopify or Next.js pixel implementation

Experience with Amazon Sponsored Ads and ACoS management

Subscription-based D2C brand experience

Performance Marketer