Location : Shakurpur

Employment : Full Time

Key Responsibilities

Plan, launch, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, YouTube, and Remarketing.
Create and manage Meta Ads campaigns on Facebook and Instagram.
Conduct keyword research, audience targeting, competitor analysis, and bid strategy optimization.
Monitor campaign performance and continuously improve KPIs such as CPL, CPA, ROAS, CTR, and conversion rates.
Set up and manage conversion tracking using Google Analytics 4 (GA4), Google Tag Manager, and other analytics tools.
Perform A/B testing on ad creatives, landing pages, audiences, and campaign structures.
Generate regular performance reports and provide actionable insights.
Manage advertising budgets efficiently and ensure maximum return on ad spend.
Collaborate with creative and content teams to develop high-performing ad creatives and landing pages.
Stay updated with the latest digital advertising trends, platform updates, and best practices.

Required Skills & Qualifications

13 years of experience in Performance Marketing.
Strong expertise in Google Ads (Search, Display, YouTube, Performance Max, Shopping campaigns if applicable).
Experience managing and optimizing Meta Ads campaigns.
Proficiency in Google Analytics 4 (GA4) and Google Tag Manager.
Strong understanding of conversion tracking, attribution models, and marketing funnels.
Experience with lead generation and performance-driven campaigns.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Excellent communication and reporting skills.

Salary - 20k to 35k

Performance Marketer