Job Description

Performance Marketing Specialist

Pune, India | Full-Time | 6 Days Work From Office

AT A GLANCE

Role Performance Marketing Specialist
Experience 46 Years
Employment Type Full-Time
Location Pune, India
Work Mode 6 Days Work From Office (MondaySaturday)
Reporting To Business Head
Markets India (Primary) Dubai International Expansion

About Us

We are a fast-growing personal transformation and coaching organisation based in Pune, helping individuals across India and international markets achieve meaningful breakthroughs in their personal and professional lives. Our programs are delivered through a structured multi-stage funnel from introductory webinars to high-ticket immersive experiences.

Alongside our coaching vertical, we operate a D2C brand offering spiritual and wellness products crystals, rudraksha, and healing essentials that serve as an entry point into our broader ecosystem.

We are a young, ambitious, and high-performance team. We move fast, hold ourselves to high standards, and are deeply committed to the growth of the people we work with both our clients and our team.

Work Culture

We believe proximity drives performance. Our team works together six days a week from our Pune office this is not a remote or hybrid role.

6 Days Work From Office Monday to Saturday
High-ownership environment you will be trusted to make decisions and held accountable for outcomes
Direct access to leadership flat structure, fast decisions, no bureaucracy
Learning-first culture we invest in tools, training, and exposure to cutting-edge marketing practices
Performance is recognised and rewarded we believe in building long-term careers for people who deliver

Role Overview

We are looking for a Performance Marketing Specialist with 46 years of experience who can own our paid media function end-to-end. You will manage campaigns across Meta and YouTube for both our coaching and D2C verticals, targeting audiences in India and international markets including Dubai.

This is a hands-on role. You will be responsible for strategy, execution, optimisation, and reporting with direct support from the Business Head and a lean creative team.

Key Responsibilities

Campaign Management
Plan, execute, and optimise paid campaigns on Meta (Facebook & Instagram) and YouTube
Manage campaigns across two verticals high-ticket coaching funnel and D2C wellness products
Handle dual ad account management (primary and backup accounts) with structured warming protocols
Run market-specific campaigns for India and Dubai with tailored messaging and creative strategy
Manage significant monthly ad budgets with clear ROAS and CAC targets

Creative Strategy

Develop and own the creative testing framework new creatives tested weekly with structured hooks-first approach
Brief video editors and graphic designers effectively to produce high-converting ad creatives
Monitor creative fatigue proactively and rotate assets before performance drops
Conduct regular competitor ad analysis using Meta Ad Library and research tools

Analytics & Reporting

Track and report weekly performance metrics: CPL, ROAS, CAC, show-up rates, and funnel conversion rates
Diagnose underperforming campaigns with a clear root-cause analysis not just data, but actionable recommendations
Ensure accurate tracking via Meta Pixel and Conversions API; resolve data discrepancies proactively
Deliver weekly Monday performance reports to the Business Head

Scaling & Audience Management

Make data-backed decisions on budget scaling know when to scale and when to fix before scaling
Build and manage audience architecture: cold, warm, retargeting, lookalike, and exclusion lists
Expand campaigns into new international markets as the business grows

D2C Wellness Products

Run product-level campaigns for the D2C vertical across Meta and Google Shopping
Optimise for D2C-specific metrics: ROAS, CPC, and repeat purchase rates
Build retargeting flows from D2C buyers into the coaching ecosystem

What We're Looking For

Must-Have

46 years of hands-on Meta Ads experience with proven ownership of ad accounts
Demonstrated track record managing significant monthly ad budgets with measurable ROAS outcomes
Strong understanding of high-ticket funnel mechanics webinar funnels, VSL funnels, lead-to-close pipelines
Proficiency in Meta Business Manager, Events Manager, and Conversions API
Experience with dual ad account management and account health maintenance
Ability to write strong creative briefs and direct a creative team effectively
Strong analytical skills comfortable working with campaign data and making decisions from it

Good to Have

Prior experience in high-ticket coaching, ed-tech, or transformation businesses
Experience running campaigns targeting UAE or other international markets from India
Familiarity with funnel platforms: GoHighLevel, ClickFunnels, or similar
Knowledge of WhatsApp automation tools and how they integrate with paid funnels
Experience with D2C product campaigns on Meta and/or Google Shopping
Working knowledge of AI creative tools: AdCreative.ai, Foreplay, or equivalent

What We Offer

Competitive salary commensurate with experience
Performance-linked incentives tied to campaign outcomes
Direct mentorship from senior leadership in a high-growth business
Exposure to multi-market campaigns across India and international geographies
Access to a premium AI and marketing tools stack
Fast-track growth path the business is scaling rapidly and we grow our people with it
A team that takes marketing seriously and gives you the resources to do your best work

Please include:

Your resume or LinkedIn profile
23 campaigns you have personally managed mention the vertical, monthly budget handled, and the outcome you delivered
A brief note on your approach to diagnosing and fixing an underperforming campaign

Applications without campaign-specific details will not be reviewed.

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Job Description

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