Performance Ads Executive

About Us:

ArivuPro is an Ed-tech company and Academy in Bangalore established in the year 2015 that offers tutoring services for a wide variety of professional exams in the commerce stream, and we have also tied up with various institutions in India to provide integrated courses. Our aim is to be a one-stop solution for all the needs of commerce professionals.

Qualification:

Under Graduate / Post Graduate

Experience:

2 + Years

Job Location:

Bangalore

Language:

English

Remuneration :

Rs. 3,00,000 - 3,50,000 per annum

Responsibilities :

1. Campaign Planning & Strategy

- Plan and execute lead generation campaigns across Google Ads, Meta (FB/Instagram), YouTube, and LinkedIn

- Define target audience segments, campaign objectives, and budget allocation for each platform

- Conduct competitor research and market analysis before campaign launches

- Collaborate with the content/creative team to align ad messaging with campaign goals

- Build campaign calendars aligned with admission cycles, exam seasons, and key dates

2. Campaign Setup & Execution

- Create and manage campaigns end-to-end - Google, Meta & LinkedIn, YouTube

- Set up proper audience targeting - interest-based, lookalike, remarketing, and custom intent audiences

- Configure conversion tracking

- Build and A/B test multiple ad creatives, copies, and landing page variants

- Ensure proper budget pacing across campaigns daily and monthly

3. Optimization & Performance Management

- Monitor daily campaign performance - CTR, CPL, CPC, ROAS, Conversion Rate

- Optimize bids, audiences, placements, and creatives based on data insights

- Identify underperforming ads and pause/replace with better-performing variants

- Perform regular keyword research, add negative keywords to reduce wasteful spend

- Reduce Cost Per Lead (CPL) while improving lead quality and volume

4. Reporting & Analysis

- Prepare weekly and monthly performance reports with clear insights and recommendations

- Track lead funnel metrics from ad click form fill qualified lead enrolment

- Benchmark performance against industry standards and set improvement targets

5. Cross-functional Coordination

- Work closely with the design team to brief and review creatives for each platform

- Coordinate with the CRM/sales team to track lead quality and feedback loop

- Align with the content team for landing page copy and ad copy optimization

- Liaise with the centre promotion team to sync digital and offline lead gen efforts

6. Testing & Experimentation

- Run structured A/B tests on creatives, headlines, CTAs, and landing pages

- Experiment with new ad formats - Reels Ads, Demand Gen, YouTube Shorts Ads

- Test new audience strategies and document learnings for future campaigns

- Stay updated with platform algorithm changes and adapt strategies accordingly