Partnerships Coordinator

The role is responsible for the end-to-end execution of Scratch Cards and Digital Coupons in shopify from negotiating placement on their "Reward Stores" to ensuring seamless technical APIs.

Industry/tags could include: PhonePe, Cred, GPay, bank partnerships, gift cards, Paytm. Under partnerships and alliances may work

Platform Alliance & Negotiation

• Planning & inventory: Secure prime visibility for our brand within the "Scratch Card" post-transaction flow on PhonePe/Paytm and the "CRED Store" Manage the coupon inventory to ensure we don't overspend the budget while maintaining a constant presence on partner apps
• Commercial Understanding: Negotiate performance-based deals (CPC/CTR) vs. fixed-fee placements to ensure a positive Return on Ad Spend (ROAS).

Campaign Design

• Mechanic Optimization: Define the campaign for every channel within the discounting guardrails and target achievement monthly.
• Segmentation: Work with partner data teams to target specific user cohorts e.g., "High-spenders on CRED" or "Frequent utility payers on PhonePe," and understand segemetation of GPay
• Reconciliation: Own the monthly settlement processensuring the "Total Redeemed" on the partner dashboard matches our internal backend data.
• Tools understanding : Shopify,metabase,guts,google analytics,console