Organic Growth & SEO Specialist

2Base Technologies is building its marketing function from a clear brief, and this role owns the organic search engine that sits at the centre of it.

We are a technology services company with over 16 years of delivery experience, working with mid-market and enterprise clients across the United States and the United Kingdom. Our work spans AI implementation, custom software development, legacy system modernisation, and operational transformation.

What This Role Exists to Do

The organic search function at 2Base is being built to generate qualified inbound pipeline from two specific markets, the US and UK, at scale. That means a large volume of high-intent pages, a technical foundation that performs, and a programmatic architecture that compounds over time. The person who fills this role designs that system and owns its results.

This is a strategic and technical role. It is not an SEO support role, a blogging role with keyword research added on, or a task-execution position within a larger team. If that distinction matters to you, read on.

What You Will Own

• The organic traffic strategy for the US and UK markets, including keyword targeting and the full architecture of how search drives inbound pipeline
• Keyword research and search intent mapping across all service lines and target audiences
• The page architecture of the website, including what pages exist, what they target, how they are structured, and how they connect through internal linking
• On-page SEO across all published pages
• Technical SEO oversight, working directly with the development team on crawlability, indexing, site speed, Core Web Vitals, and structured data
• Google Search Console as a working instrument, including weekly review, issue resolution, and opportunity identification, not just reporting
• The programmatic SEO build, including designing the framework and templates that allow the site to scale to 80 to 120+ high-intent pages
• SEO briefs written clearly enough that the Content Specialist can execute without guessing
• Link building target approval. The outreach team identifies candidates, and you approve or reject based on defined quality standards
• SEO performance reporting, including organic traffic, keyword movement, pages published, and Search Console health

What You Will Not Own

• Writing content: you brief the Content Specialist, you do not write the pages
• Link building outreach: a dedicated team member executes this, you set the standard
• Paid search: that is a separate role
• Social media distribution: separate channel, separate owner
• Content calendar scheduling: the Marketing & Growth Lead sets distribution priorities

Experience

• Minimum 3 to 5 years in an SEO or organic growth role, with strong candidates typically at the 4 to 6 year mark
• Experience ranking high-intent commercial pages, not just informational content. You should be able to clearly explain the difference
• Experience managing technical SEO independently, not just delegating it to developers
• Experience building or contributing to a programmatic SEO architecture, with an understanding of scaling page production without sacrificing quality
• Strong working knowledge of Google Search Console as an active tool, not a passive dashboard
• Experience working across US and or UK markets, with an understanding of regional search intent differences
• Working knowledge of AEO, GEO, and AIO, including how to structure content for AI-powered search surfaces
• Ability to write SEO briefs that a content writer can execute without needing clarification

Mindset

• Thinks in systems, not tasks. The goal is a compounding organic engine, not a checklist
• Comfortable with ambiguity in early-stage environments where not everything is fully defined
• Analytically honest, able to diagnose what is not working and adjust direction independently
• Collaborative but not passive. Works closely with content and development teams while driving the agenda

What We Are Not Looking For

• SEO practitioners whose entire experience is informational content with no connection to commercial intent or pipeline
• Anyone who treats Search Console as a monthly reporting task rather than a working instrument
• Candidates who cannot explain the difference between high-intent and informational keyword targeting in specific terms
• Anyone whose SEO process depends entirely on a tool telling them what to do next
• Candidates with no exposure to US or UK search behaviour who treat all markets as equivalent

Benefits

A growth-driven environment with opportunities to lead, innovate, and upskill continuously.