Operations Manager

About the role :

cult.fit's Assisted Growth team today drives ~20% of company revenue almost entirely from the top 6 cities. This role exists to build the playbook for the next 100. You will not inherit a ready system. You will build it figuring out which cohorts to call, what pitch works in which market, what language, what cadence, what offer. Then you'll run experiments, validate, and scale what works.

What Youll Own

Build the end-to-end telesales operating model for Tier 2/3 city expansion cohort identification, lead prioritization, pitch design and calling cadence

Design and run structured experiments across campaigns (city-specific, language-specific, product-specific) and iterate rapidly on what fails

Identify new revenue cohorts beyond the existing playbook lapsed users, plan-page browsers, trial expiries, upgrade candidates and validate AG's incrementality on each

Hire, onboard, and manage a team of agents and team leads as the channel scales; define performance benchmarks from scratch in each new market

Own the data layer build tracking, define metrics, interpret conversion signals, and flag campaigns that are working vs. burning agent hours

Partner with product and marketing to surface inbound call opportunities, city- level demand signals, and gaps in the existing funnel

Feed learnings back to the central AG ops team so winning playbooks can be replicated at scale

What Success looks like in 6month

23 new city markets have a defined, tested calling playbook with measurable conversion benchmarks

At least one new cohort (outside the existing campaign mix) has been validated as AG-incremental and handed off to scale

A team is in place, with clear performance norms and a working quality/training loop

Incrementality data exists for every campaign you run you're not flying blind on attribution

Must Haves

46 years in telesales ops, growth ops, or consumer business operations with revenue ownership

Has managed a team directly; comfortable giving performance feedback and running a floor

Analytically self-sufficient can pull data, build trackers, and interpret conversion funnels without needing a data team

Has worked in or alongside a 01 environment not just executed an inherited playbook

Defaults to running an experiment rather than waiting for a brief

Strong business intuition knows when a metric is moving for the right reason vs. a spurious signal

This role is not for

Someone who needs clear SOPs before starting there are none yet

Pure analysts who haven't owned outcomes on the floor

Ops leaders who've only managed stable teams in mature markets

People who conflate "attributed revenue" with "incremental revenue" and don't care about the difference

Good to have

Exposure to regional Indian markets understanding of how consumer behaviour, language, and trust dynamics vary by city tier

Fitness, health, or consumer subscription background

Experience designing telesales incentive structures from scratch

Working knowledge of CRM tools, dialer stacks, or outbound campaign management

Context you should know before applying

The existing AG team runs a data-heavy, experiment-driven operation. Incrementality is how we evaluate campaigns not just attributed conversion. If you join, you'll be expected to build that same rigour into markets where inputs are messier and the playbook doesn't exist yet. This is a high-autonomy,high-accountability role. There's no blueprint. You'll be building it.