Media Planning Associate

About Kapiva

Kapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. We help bring the wisdom of Indias ancient food traditions to modern-day consumers, blending ancient science with modern convenience offering functional foods, and digital wellness experiences to help consumers achieve health outcomes.

Kapiva's high-quality portfolio offers products across various therapy areas including diabetes, cholesterol, digestion, weight management, skin & hair, & much more. Our products are top performers on online marketplaces (Amazon, Flipkart, Big Basket, Nykaa, etc), we're growing our offline presence in a big way (Reliance, Natures Basket, Noble Plus etc.) & are funded by Indias best Consumer VC Funds Orbimed Fireside Ventures, Vertex Ventures, Sharp Ventures, 3One4 Capital & Jetty Ventures.

About the Role

A hands-on brand media planning and execution role. You'll own media planning and campaign execution across Google YouTube, DemandGen, OTT, and Meta while managing content partnerships and media deals. You'll work closely with brand, creative, and agency teams to take briefs from planning to live.

What You'll Be Doing

• Plan and execute brand campaigns across Google YouTube, DemandGen, and DV360 covering audience planning, optimised for reach & frequency
• Run Meta brand awareness campaigns via Meta Business Suite, including Brand Lift study coordination
• Manage OTT media buys and brand integrations on platforms like JioHotstar, Amazon Prime Video, SonyLIV & Zee5
• Handle content partnerships, influencer deals, and affiliate campaigns end-to-end
• Plan and execute revenue-barter arrangements (affiliates and partnerships) with network partners and apps

What We're Looking For

• 24 years in brand media planning, media buying, or worked in a media agency focused on branding campaigns
• Hands-on with at least 23 of the tools listed below
• Experience managing affiliate or influencer partnerships end-to-end
• Strong internal and stakeholder management comfortable working across brand, agency, and vendor teams simultaneously
• Added advantage: Prior experience in print and TV media planning and execution
• Bonus: Background in D2C, FMCG, or health and wellness brands

Tool Knowledge

Google Ads Manager DV360 Google Campaign Manager 360 (CM360) Meta Business Suite Comscore SimilarWeb Excel / Google Sheets PowerPoint

Why Join

You'll get real hands-on exposure to building a fast-growing Ayurvedic D2C brand understanding how brand media decisions translate into consumer perception and business impact. It's a great learning ground for anyone looking to deepen their D2C brand-building experience, with direct access to senior marketing leadership and real ownership from day one.