Media Planner

Media Planner / Strategist

Department: Customer Success

Location: Noida (Work from Office - 5 Days)

Shift: 2:00 PM 11:00 PM IST

Job Scope: Global

Looking for someone who can join us in 15-30 days.

About Doceree

Doceree is a fast-growing AdTech company delivering innovative solutions to the healthcare ecosystem. As the first global network of physician-only platforms for programmatic messaging, Doceree is transforming digital communication in the global healthcare industry. The platform enables Healthcare and Life Sciences advertisers to reach targeted healthcare professionals efficiently and effectively through programmatic advertising solutions.

Role Overview

We are seeking a strategic and detail-oriented Media Planner/Strategist to support our global RFP initiatives. The role involves developing data-driven, comprehensive media strategies and proposals for global pharma clients on Docerees proprietary programmatic platform. The ideal candidate will possess strong programmatic expertise, commercial acumen, and cross-functional collaboration skills.

Key Responsibilities

Strategy & Media Planning

• Interpret client briefs and translate them into structured, insight-driven media strategies
• Develop comprehensive media plans including tactic selection, budget allocation, targeting strategy, and KPI framework
• Ensure optimal use of internal and external tools to derive relevant audience and performance insights
• Align product solutions and inventory mix to meet campaign objectives

Audience & Targeting Strategy (Health Care Marketing)

• Define and refine target audiences leveraging first-party data, physician affinity insights, behavioural segmentation, and contextual strategies
• Develop privacy-compliant targeting approaches suited for regulated industries

RFP & Cross-Functional Collaboration

• Build accurate, commercially viable proposals aligned with margin and revenue objectives
• Partner closely with Sales teams on RFP responses and strategic recommendations
• Coordinate with Business, Operations, Customer Success, Product, Data, and Ad Operations teams to ensure feasibility and execution alignment
• Manage multiple RFPs/media plans simultaneously under strict timelines

Qualifications & Experience

• 36 years of experience in media planning and strategy, preferably within AdTech, digital agencies, or programmatic platforms
• Prior exposure to Healthcare/Pharma marketing or regulated industries is preferred
• Strong understanding of the programmatic ecosystem, including DSPs, DMPs, SSPs, ad exchanges, RTB, PMP, and PG deals
• Advanced proficiency in Microsoft Excel and PowerPoint (media planning sheets, costing models, proposal decks); strong command of formulas such as VLOOKUP, IF, logical functions
• Demonstrated ability to collaborate cross-functionally with Sales, Account Management, and Operations teams
• Strong analytical thinking and problem-solving capabilities
• Excellent written and verbal communication skills
• Bachelor's degree in marketing, Advertising, Communications, or related discipline

Key Result Areas (KRAs)

• Translate client briefs into structured and compelling media strategies
• Develop detailed media plans with clearly defined budgets, targeting logic, inventory mix, and projected outcomes
• Define and align KPIs based on campaign objectives (awareness, engagement, performance)
• Ensure timely and high-quality RFP submissions

Why Join Doceree

Be part of a company revolutionizing healthcare marketing by uniting and transforming the Healthcare Providers (HCP) ecosystem to improve patient outcomes.

Doceree has been recognized as:

• Best Places to Work NJ 2023
• Great Place to Work 2023

Benefits (India)

• Competitive Compensation
• Generous Leave Policy
• Flexible Working Hours
• Performance-Based Incentives
• Health Insurance Benefits