Media Operations Manager

About Us: MostEdge is revolutionizing the retail industry with a cutting-edge analytics platform designed to prioritize customer needs and shape the future of retail. From advanced POS systems and self-service kiosks to surveillance, loyalty solutions, and next-level consumer engagement tools, MostEdge empowers businesses to transform every customer interaction into a profitable opportunity. By seamlessly integrating retail management processes, optimizing supply chains, and ensuring stock availability for in-demand products, MostEdge enables businesses to grow efficiently while eliminating time-consuming administrative tasks. As the only company offering 24/7 c-store operations, shrink management, audits, and reconciliation services, MostEdge ensures that every transaction is secure, accurate, and optimized for success. Beyond technology, MostEdges learning academy nurtures employees and owners into tomorrows retail leaders, fostering innovation and growth across the industry. By partnering with retailers, distributors, and manufacturers, MostEdge is not just enhancing retail operationsits empowering businesses to thrive sustainably, profitably, and confidently in an ever-evolving market. With customer presence in more than twenty states, the companys staff services customers from Atlanta, Georgia, Hyderabad, Vadodara and Vijayawada locations.

Title: Retail Media Lead

Role

The Retail Media Lead is a founding builder role responsible for creating and scaling MostEdges retail media business from zero to revenue. This position focuses on transforming in-store screens into a performance-driven channel for CPG brands and distributors, with a core emphasis on product movement, measurable sales lift, and store-level impact.

This is a hands-on execution role, not a strategic oversight position. The individual will personally drive deals, launch campaigns, and establish demand, operating with full ownership of revenue generation and early-stage execution.

Responsibilities

• Build and close direct relationships with CPG brands and distributors, converting trade spend into retail media investment
• Launch and execute live campaigns across the MostEdge TV network, ensuring delivery and performance
• Establish and manage integrations with leading SSPs (Vistar, Place Exchange, Hivestack, Magnite, Broadsign)
• Balance demand between programmatic channels and direct high-value deals
• Test and iterate monetization strategies, including CPM, sponsorship, and performance-based pricing models
• Work cross-functionally with product, engineering, and operations teams to enable campaign execution and measurement
• Develop and refine the go-to-market and monetization playbook through real-world execution

Accountability

• Full ownership of retail media revenue generation
• Delivery of live campaigns and measurable performance outcomes
• Conversion of pipeline into closed deals and activated campaigns
• Establishment of early demand channels (direct + SSP)
• Progression from commodity pricing to premium retail media economics

Scope

• National coverage across MostEdges retail network
• Engagement with leading CPG brands, emerging brands, and distributor ecosystems (ARA, PBA)
• Ownership of end-to-end retail media lifecycle:
• Sales
• Campaign execution
• Monetization
• Demand generation
• Foundational role in defining a new business line within MostEdge

Outcomes (First 90180 Days)

• Close 35 pilot campaigns with CPG or distributor partners
• Launch live campaigns across stores with measurable performance
• Activate at least one SSP integration and generate programmatic demand
• Build a $100K+ revenue pipeline and establish repeatable deal flow
• Demonstrate early sales lift results (e.g., category or SKU-level impact)
• Establish initial pricing benchmarks and monetization strategy

Experience & Skill Sets Required

Experience

• Proven track record of:
• Closing deals and generating revenue
• Launching campaigns in retail media, DOOH, programmatic, or CPG environments
• Experience working with:
• CPG brands and/or distributor ecosystems
• SSPs/DSPs and programmatic platforms
• Exposure to retail media networks or trade marketing environments preferred

Skill Sets

• Strong ability to sell, execute, and operate across functions (sales, product, operations)
• Deep understanding of:
• Retail media economics (CPM, performance pricing, trade spend)
• Programmatic ecosystem (SSPs, DSPs, demand flow)
• Ability to:
• Launch and manage campaigns end-to-end
• Translate data into measurable business outcomes
• Operate in early-stage, ambiguous environments

Mindset

• Doer, not delegator
• High ownership of revenue and outcomes
• Comfortable building from zero without structure
• Bias toward speed, execution, and iteration