Marketing Manager

Key Responsibilities

End-to-End Marketing Ownership

Plan and execute marketing strategies across all key channels

Own the monthly marketing calendar and campaign roadmap

Drive consistency in brand voice, tonality, and storytelling

Performance Marketing

Manage and optimize paid channels (Meta, Google, etc.)

Track and improve ROAS, CAC, and overall funnel efficiency

Collaborate with agencies and lead the in-house marketing team

Top-of-Funnel Awareness

Build and scale awareness campaigns across digital and offline channels

Drive reach, discovery, and brand recall

Social Media

Oversee content planning and execution across platforms

Build a strong, distinctive, and ownable brand voice

Drive engagement, reach, and community growth

Influencer Marketing

Identify, onboard, and manage influencer collaborations

Build long-term creator relationships

Track effectiveness and ROI of campaigns

Retention & CRM

Own email, WhatsApp, and retention journeys

Improve repeat purchase rates and customer lifetime value (LTV)

Build lifecycle campaigns and automation

Customer Experience & NPS

Track and improve Net Promoter Score (NPS)

Work closely with operations and customer support teams to close feedback loops

Translate customer insights into actionable marketing and product improvements

Events & Activations

Plan and execute offline events, pop-ups, and brand experiences

Drive high-impact brand interactions and recall

Launch Planning

Create and execute go-to-market strategies for new product launches

Coordinate across content, performance, influencer, and retention channels

New Channels & Growth

Identify, test, and scale new marketing channels

Stay ahead of trends, platforms, and consumer behavior shifts

Experience & Skills Required

5-6 years of experience in marketing, with a strong focus on D2C brands.

Proven experience managing end-to-end marketing functions.

Strong understanding of performance marketing, brand building, and customer lifecycle management.

Hands-on experience across social media, influencer marketing, and retention channels.

Experience in managing agencies and/or in-house teams

Strong analytical mindset with the ability to translate data into actionable insights.

Excellent communication and project management skills.