Marketing Manager

Role: Performance Marketing Manager

Location: Bangalore

Experience: Minimum 3 years

Type: Full-time

About the Role

We're looking for a hands-on Performance Marketing Manager with deep expertise in Instagram and Meta ads to scale our paid acquisition. If you live and breathe CPL and CAC optimization in the EdTech space and know how to blend paid social with influencer collaborations, we want to talk to you.

What You'll Do

• Plan, launch, and scale Instagram and Meta ad campaigns end-to-end
• Own and optimize CPL and CAC - driving down acquisition costs while scaling volume
• Manage influencer ad collaborations and integrate them into the paid funnel
• Build and test creatives, audiences, and landing pages for maximum conversion
• Set up and manage tracking, UTM governance, and conversion loops (Pixel, CAPI)
• Work closely with sales to improve lead quality, not just lead volume
• Report weekly on spend, performance, and growth levers

What We're Looking For

• Minimum 3 years running paid performance campaigns with real budgets
• Proven expertise in Instagram and Meta Ads (this is the core of the role)
• Strong track record of CPL and CAC management specifically in EdTech
• Experience running and scaling influencer ad collaborations
• Data-first mindset comfortable with analytics and funnel metrics
• Ability to balance strategy with hands-on daily execution