Marketing Manager

Marketing Manager

Location

Gurugram / Indore (as applicable)

Experience

58 Years

Role Overview

We are seeking a results-driven Marketing Manager to lead CUBEs marketing initiatives across the construction technology, infrastructure, real estate, engineering, and government sectors. The ideal candidate will be responsible for developing and executing integrated marketing strategies that generate brand awareness, qualified leads, customer engagement, and revenue growth.

This role requires a strong understanding of B2B SaaS marketing, digital marketing, content strategy, demand generation, and account-based marketing, preferably within the AEC (Architecture, Engineering & Construction) or technology domain.

Key Responsibilities

Strategic Marketing

• Develop and execute comprehensive marketing strategies aligned with business growth objectives.
• Build and strengthen CUBEs positioning as a leading digital construction and project management platform.
• Identify market opportunities, industry trends, and competitive insights to drive growth initiatives.
• Collaborate with leadership to define go-to-market strategies for new products, modules, and features.

Demand Generation & Lead Acquisition

• Plan and execute lead generation campaigns across digital and offline channels.
• Develop Account-Based Marketing (ABM) programs targeting infrastructure owners, EPC contractors, consultants, government agencies, and real estate developers.
• Optimize marketing funnels to improve MQL-to-SQL and SQL-to-customer conversion rates.
• Manage campaign performance, reporting, and ROI tracking.

Digital Marketing

• Lead SEO, SEM, email marketing, social media, and paid advertising initiatives.
• Manage website performance, content optimization, and conversion strategies.
• Drive inbound marketing efforts through content marketing and thought leadership campaigns.
• Monitor analytics and continuously improve digital marketing performance.

Content & Brand Management

• Develop high-quality content including blogs, case studies, whitepapers, success stories, webinars, newsletters, and industry reports.
• Create compelling messaging around BIM, CDE, PMIS, Digital Twins, Project Controls, and Construction Technology solutions.
• Ensure brand consistency across all marketing materials and channels.
• Support product marketing through launch campaigns, presentations, and sales enablement materials.

Events & Industry Engagement

• Plan and manage participation in industry conferences, trade shows, webinars, and networking events.
• Coordinate speaking opportunities, panel discussions, and thought leadership initiatives.
• Build relationships with industry associations, media partners, and technology communities.

Sales Enablement

• Work closely with sales teams to create marketing collateral, presentations, proposals, and customer-facing content.
• Support lead nurturing activities and customer acquisition campaigns.
• Analyze customer journeys and identify opportunities to improve engagement and conversion.

Marketing Analytics

• Track KPIs including website traffic, lead generation, conversion rates, campaign ROI, customer acquisition cost, and pipeline contribution.
• Prepare periodic performance reports and recommendations for management.
• Utilize CRM and marketing automation platforms for campaign management and reporting.

Required Qualifications

• Bachelors degree in Marketing, Business Administration, Communications, Engineering, or a related field.
• 58 years of experience in B2B marketing.
• Experience in SaaS, Construction Technology, BIM, Project Management Software, Enterprise Software, or related industries preferred.
• Strong understanding of digital marketing, lead generation, and demand generation strategies.
• Experience managing marketing campaigns with measurable business outcomes.
• Excellent written, verbal, and presentation skills.
• Strong analytical and project management capabilities.

Preferred Skills

• Experience marketing SaaS platforms or enterprise software solutions.
• Familiarity with the AEC, Infrastructure, Construction, Real Estate, or Engineering sectors.
• Knowledge of BIM, Digital Twins, CDE, PMIS, Project Controls, or Construction Management platforms.
• Experience with CRM and marketing automation tools (HubSpot, Salesforce, Zoho, etc.).
• Proficiency in Google Analytics, SEO tools, LinkedIn Campaign Manager, and digital advertising platforms.
• Experience managing webinars, industry events, and partner marketing programs.