Marketing Manager

Company: Arcitech (Arcot Group)

Location: Mumbai, India On-site (Work from Office)

Office Locations: Lower Parel (Parel) and Vashi

Reporting To: Founder & CEO

Compensation: 812 LPA (CTC),

About Arcitech & Arcot Group

Arcitech builds AI-integrated digital solutions across web/app/software, automation, and digital growthfocused on measurable business impact.

Arcot Group is an umbrella organization with ventures and consulting-led businesses, with a strong focus on technology and AI-driven services.

Role Summary

We are hiring a Marketing Manager to lead and own the entire marketing function for Arcitech and Arcot Group (and additional group brands as required).

This is a senior leadership role with full accountability for: growth strategy, performance marketing, funnel design, team leadership, budget governance, tracking/attribution, and execution. The Marketing Manager will act as the single owner of marketing outcomes, ensuring the function runs independently with minimal day-to-day involvement from the CEO.

This role is hands-on, execution-driven, and leadership-heavynot a coordinator or agency-manager role.

Key Responsibilities

1) Growth, Revenue & Performance Ownership

Own qualified lead generation, conversions, and revenue pipeline across brands

Improve Lead Opportunity and Opportunity Win conversion rates

Optimize CPL, CAC, and full-funnel efficiency

Ensure marketing drives business outcomes, not vanity metrics

2) End-to-End Funnel Strategy & Execution

Design and manage full-funnel strategies across:

Paid Ads: Google, Meta, LinkedIn, YouTube, TikTok, X, Bing, Display

SEO

Social Media

Content & Newsletter

Video, Podcasts, UGC

Offline initiatives (where applicable)

Additionally:

Own landing page strategy, positioning, messaging, and CRO

Ensure each campaign has clear tracking, attribution, and conversion goals

3) Budget Ownership & Governance

Co-create monthly/quarterly marketing budgets with the CEO

Ensure strict adherence to approved budgets; maintain budget vs. actuals

Reallocate spend across channels based on performance

Drive ROI reporting with clarity and discipline

4) Tracking, Attribution & CRM Integration

Own GA4, GTM, CRM integration, call tracking, conversion tracking

Ensure visibility from click lead contact conversion revenue

Implement and refine offline conversion tracking

Identify and fix funnel leakage in collaboration with Sales/Account Managers

5) Sales Alignment & Lead Quality Governance

Define and enforce lead-handling SLAs with Sales/Account Managers

Ensure fast follow-up and minimal lead loss

Use sales feedback to improve targeting, creatives, offers, and funnel quality

6) Team Leadership & Marketing Department Ownership Act as department head and reporting manager for:

Paid Ads team

SEO team

Social Media team

Graphic Designers

Video Editors

Content Writers / Creators

Responsibilities include:

Hiring, onboarding, and scaling the team

Setting KPIs, accountability, and execution standards

Coaching, mentoring, and performance improvement plans where required

Supporting appraisals and compensation discussions in coordination with HR

7) Content, Media & Brand Building

Own the weekly newsletter (strategy, cadence, quality, outcomes) Increase frequency and consistency of:

In-house shoots

UGC content

Podcasts

Short-form + long-form video

Ensure content is performance-driven and actively used in funnels

8) Process, Playbooks & Innovation

Build and document playbooks for:

Paid media execution and scaling

Funnel and landing-page frameworks

Creative testing systems

Reporting, dashboards, and analytics cadence

Drive experimentation and stay ahead of platform changes

9) Executive Reporting & Autonomy

Own weekly and monthly reporting (KPIs, learnings, decisions, next actions)

Ensure marketing runs smoothly without CEO dependency

Escalate only strategic decisions, major risks, or budget exceptions

Required Experience

812+ years in growth/performance/digital marketing with revenue accountability

Proven experience leading multi-channel paid marketing at scale

Strong background in funnels, CRO, lead quality, and pipeline impact

Experience managing and scaling cross-functional marketing teams

Track record of delivering measurable growth and revenue outcomes

Core Skills

Paid Ads: Google, Meta, LinkedIn, YouTube, TikTok (plus other networks as needed)

Analytics & Tracking: GA4, GTM, CRM, call tracking, attribution

Funnel design and landing-page optimization (CRO, offers, messaging)

Budget ownership and ROI optimization

Hiring, leadership, performance management, execution rigor